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MarTech Conference Rates Increase Saturday – Register Now & Save $400

“Customers first.” A simple concept and the North Star of modern marketing. But implementing systems and operations that deliver brilliant customer experiences in a fragmented technology environment and legacy-steeped organizations is tricky. MarTech: The Marketing Tech Conference tackles the... Please visit Marketing Land for the full article.
http://feeds.marketingland.com/~r/mktingland/~3/U2XmllOEMsc/martech-conference-rates-increase-saturday-register-now-save-400-114006

Report: Google Translate To Provide Real-Time Translation Via App

Google Translate to soon offer real-time translation between two people, much like the Microsoft Skype translation demo we saw months ago. The post Report: Google Translate To Provide Real-Time Translation Via App appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
http://feeds.searchengineland.com/~r/searchengineland/~3/2YxXHCPPeKw/report-google-translate-provide-real-time-translation-via-app-212584

MarTech Conference Rates Increase Saturday – Register Now & Save $400

“Customers first.” A simple concept and the North Star of modern marketing. But implementing systems and operations that deliver brilliant customer experiences in a fragmented technology environment and legacy-steeped organizations is tricky. MarTech: The Marketing Tech Conference tackles the... Please visit Search Engine Land for the full article.
http://feeds.searchengineland.com/~r/searchengineland/~3/HQuQaVjLd44/martech-rates-increase-saturday-register-now-save-400-212587

Think Small: Solve Your Mobile SEM Problem With “Micro Leads”

The time has come for brands to have a mobile paid search strategy in place. Columnist Susan Waldes suggests that businesses begin with tiny steps. The post Think Small: Solve Your Mobile SEM Problem With Micro Leads appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
http://feeds.searchengineland.com/~r/searchengineland/~3/vbu1szX84JY/think-small-solve-mobile-sem-problem-micro-leads-212216

Yet Another Publisher Sues Google For Withholding AdSense Earnings

Super Cray says that after repeated assurances by Google AdSense reps that the site was in compliance, it was denied over $500,000 in advertising earnings. The post Yet Another Publisher Sues Google For Withholding AdSense Earnings appeared first on Marketing Land. Please visit Marketing Land for the full article.
http://feeds.marketingland.com/~r/mktingland/~3/O3PfpIDDQ2w/yet-another-publisher-sues-google-withholding-adsense-earnings-113994

DMCA Takedown Database ChillingEffects.org Takes Itself Out Of Search Results

The irony here is almost too obvious to mention: an entity dedicated to monitoring the potential  chilling effects of DMCA takedown notices is censoring itself. Chillingeffects.org has now removed itself from search results, making those notices harder to find. Chillingeffects.org was... Please visit Search Engine Land for the full article.
http://feeds.searchengineland.com/~r/searchengineland/~3/RjSka1IPSBY/anti-censorship-database-chilling-effects-censors-removing-domain-search-212567

Online Video Marketers Need to Stick to a YouTube-First Strategy

Facebook is waving a big flag about its current video success, but the social networking site hasn't replaced YouTube as the center of the video universe just yet. That’s why online video marketers should stick with a YouTube-first strategy.
http://www.reelseo.com/video-marketers-youtube-first-strategy/

What Is The Future Of Content Marketing And How Can You Prepare?

Contributor Arnie Kuenn observes content marketing's rise and speculates as to what the coming years will bring. The post What Is The Future Of Content Marketing And How Can You Prepare? appeared first on Marketing Land. Please visit Marketing Land for the full article.
http://feeds.marketingland.com/~r/mktingland/~3/NBCgYhBIa7Q/future-content-marketing-112961

75% Of Small & Medium-Sized Businesses (SMBs) Say Internet Marketing Is Effective

Columnist Myles Anderson shares key stats from BrightLocal's most recent annual SMB Internet Marketing Survey. The post 75% Of Small & Medium-Sized Businesses (SMBs) Say Internet Marketing Is Effective appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
http://feeds.searchengineland.com/~r/searchengineland/~3/X82ZYiMdelM/75-small-medium-sized-businesses-smbs-say-internet-marketing-effective-212277

Infographic: The 2015 Marketing Technology Landscape

The number of martech companies has doubled from 2014, rising to nearly 2,000 in 2015. See them all by category! The post Infographic: The 2015 Marketing Technology Landscape appeared first on Marketing Land. Please visit Marketing Land for the full article.
http://feeds.marketingland.com/~r/mktingland/~3/js_4Ww9qJP8/infographic-2015-marketing-technology-landscape-113956

Number Of Martech Companies Doubles To 2,000 In 2015

Social media and content marketing are among the biggest categories for marketing technology companies, while influence marketing, performance & attribution emerge. The post Number Of Martech Companies Doubles To 2,000 In 2015 appeared first on Marketing Land. Please visit Marketing Land for the full article.
http://feeds.marketingland.com/~r/mktingland/~3/4wuWCuDds3c/martech-companies-double-113921

Twitter To Expand Ads To Publishers & Apps, Will Also Begin Auto-Playing Video

Reported new features headed to Twitter should be well received by both advertisers, publishers and the avid video consumer. The post Twitter To Expand Ads To Publishers & Apps, Will Also Begin Auto-Playing Video appeared first on Marketing Land. Please visit Marketing Land for the full article.
http://feeds.marketingland.com/~r/mktingland/~3/Clk_j_2zMVs/twitter-expand-ads-publishers-apps-will-also-begin-auto-playing-video-113918

Yahoo To Close Down Right Media Exchange

The exchange is closing access to third party networks and non-Yahoo sites. The post Yahoo To Close Down Right Media Exchange appeared first on Marketing Land. Please visit Marketing Land for the full article.
http://feeds.marketingland.com/~r/mktingland/~3/9cmw-FURWV0/yahoo-closing-right-media-exchange-113904

USAA Interactive Installation At Army-Navy Game Fuels 68,000 Social Impressions

The insurance company for military personnel and their family facilitates social media shares and gets lots of activity. The post USAA Interactive Installation At Army-Navy Game Fuels 68,000 Social Impressions appeared first on Marketing Land. Please visit Marketing Land for the full article.
http://feeds.marketingland.com/~r/mktingland/~3/YsBsjIh2sQ8/usaa-interactive-installation-army-navy-game-fuels-68000-social-impressions-113823

SearchCap: Yahoo Search Losing Firefox Users, Everything You Need To Know About Google’s Local Algorithm & More

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Yahoo Search Losing Firefox Users, Everything You Need To Know About Google s Local Algorithm & More appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
http://feeds.searchengineland.com/~r/searchengineland/~3/7619gjGBwUc/searchcap-firefox-users-switching-back-google-yahoo-everything-need-know-googles-local-algorithm-212533

Google Results For “Car Insurance” Could Look Different Very Soon

As Google prepares to get into the car insurance business, those search results will get a shake up seen in other verticals The post Google Results For Car Insurance Could Look Different Very Soon appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
http://feeds.searchengineland.com/~r/searchengineland/~3/oAGYFlq74wo/google-results-car-insurance-look-different-soon-212508

Facebook’s Mark Zuckerberg Will Hold Public Q&A In Colombia Next Week

Facebook CEO Mark Zuckerberg said today that his next public Q&A session will be held Jan. 14 in Bogota, Columbia. Zuckerberg, who will be in the South American capital next week working on the company s Internet.org effort, made the announcement on his Facebook page: These Q&As are... Please visit Marketing Land for the full article.
http://feeds.marketingland.com/~r/mktingland/~3/gTUE-NzDNHU/facebooks-mark-zuckerberg-will-hold-public-qa-colombia-next-week-113871

Marketing Day: Social Media Usage Report, IE Takes Lead Over Chrome & B2B Display Ad Myths

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Social Media Usage Report, IE Takes Lead Over Chrome & B2B Display Ad Myths appeared first on Marketing Land. Please visit Marketing Land for the full article.
http://feeds.marketingland.com/~r/mktingland/~3/0mf7-OwTC80/marketing-day-social-media-usage-report-ie-takes-lead-chrome-b2b-display-ad-myths-113876

The Mobile Majority: 60 Percent Of Holiday Traffic Came From Mobile, Says Target

Both Amazon and Target released holiday shopping related statistics this week. Most striking was Target s statement that a majority of the traffic to its Target.com site was from mobile devices during November and December. The company said, Mobile traffic made up 60 percent of... Please visit Marketing Land for the full article.
http://feeds.marketingland.com/~r/mktingland/~3/tRv3jtkTZxw/mobile-majority-60-percent-holiday-traffic-came-mobile-says-target-113873

Report: Yahoo Search Losing Firefox Users Who “Switchback” To Google

Relying on recently released StatCounter data we previously reported Yahoo search gains in the wake of the Firefox default search deal announced earlier this year. However a subsequent analysis by RKG s Mark Ballard argues that many Firefox 34 users are switching back to Google... Please visit Search Engine Land for the full article.
http://feeds.searchengineland.com/~r/searchengineland/~3/COepRoHBSaM/report-yahoo-search-losing-firefox-users-switchback-google-212472

Pew Survey: Facebook U.S. User Growth Flat, But More Engaged Than Ever

Instagram, Twitter, LinkedIn and Pinterest are still adding people in significant numbers; Everyday use of Facebook is picking up pace. The post Pew Survey: Facebook U.S. User Growth Flat, But More Engaged Than Ever appeared first on Marketing Land. Please visit Marketing Land for the full article.
http://feeds.marketingland.com/~r/mktingland/~3/sAmJjw7RuIA/pew-social-study-113809

Want Online Video Success in 2015? Then You Need to Get Social

As a brand, you may not think social video is a vital part of your digital marketing presence. But sites like Facebook, Vine, Instagram, and yes, YouTube, are where your audience are watching the videos your competitors are posting. It's time to get aligned with social media for 2015.
http://www.reelseo.com/video-success-2015-social/

How YouTube Collaborations Can Drive a Hero, Hub, Hygiene Marketing Strategy

The YouTube Creator Playbook for Brands recommends the 'Hero, Hub, and Hygiene' strategy for branded video creation. Collaborating with independent YouTube creators on each of these different types of videos gives brands a huge opportunity to reach a wider audience.
http://www.reelseo.com/youtube-collaborations-hero-hub-hygiene/

Google Making Moves Into US Auto Insurance

New analyst report points to Google's latest efforts to get its auto insurance comparison product launched stateside. The post Google Making Moves Into US Auto Insurance appeared first on Marketing Land. Please visit Marketing Land for the full article.
http://feeds.marketingland.com/~r/mktingland/~3/-J7ggz3Nxtc/google-making-moves-us-auto-insurance-2-113827

Microsoft’s IE Sees Mysterious Usage Spike, Overtakes Google Chrome

Microsoft s new Spartan (code name) browser will reportedly launch with Windows 10, according to several sources. It will add a range of advanced features and may make a clean break with the current Internet Explorer (IE). Rumors and hearsay have indicated the following about... Please visit Marketing Land for the full article.
http://feeds.marketingland.com/~r/mktingland/~3/vfs1OY5GkQQ/microsofts-ie-sees-mysterious-usage-spike-overtakes-google-chrome-113804

Google Narrows Facebook’s Social Login Lead In Janrain’s Q4 Report

With big gains in the Music and Consumer Brand categories, Google pulls within 3 percentage points of the social network, 43%-40%. The post Google Narrows Facebook s Social Login Lead In Janrain s Q4 Report appeared first on Marketing Land. Please visit Marketing Land for the full article.
http://feeds.marketingland.com/~r/mktingland/~3/nxcxrvRRQHY/facebook-social-login-lead-slips-113624

Dive Deep on SEO, PPC, Social Media, Display & Local Search – Check out the SMX West Workshops

Attending a workshop is the fastest way to get up to speed on specific internet marketing topics. At Search Marketing Expo SMX West, you’ve got six workshops to choose from. Each provides: a full day of in-depth instruction on one digital marketing topic; an intimate learning and networking... Please visit Marketing Land for the full article.
http://feeds.marketingland.com/~r/mktingland/~3/1jXrMG2Bkpk/dive-deep-seo-ppc-social-media-display-local-search-check-smx-west-workshops-113647

Newcastle Brown Ale Ad Spoofs Doritos “Crash The Super Bowl” Contest

Newcastle launches its "Chores" video in response to this year's Doritos Super Bowl advertising campaign. The post Newcastle Brown Ale Ad Spoofs Doritos Crash The Super Bowl Contest appeared first on Marketing Land. Please visit Marketing Land for the full article.
http://feeds.marketingland.com/~r/mktingland/~3/dgHWOJIENHM/newcastle-brown-ale-ad-spoofs-doritos-crash-super-bowl-contest-113734

A Proposal To Unmask Hate On Twitter, Without Abandoning Anonymity

Harassment and hate speech threaten to poison the social media waters, making them toxic for users and marketers. Columnist Eric Schwartzman proposes a solution. The post A Proposal To Unmask Hate On Twitter, Without Abandoning Anonymity appeared first on Marketing Land. Please visit Marketing Land for the full article.
http://feeds.marketingland.com/~r/mktingland/~3/Oox0E7-_W8Y/stop-haters-twitter-113315

Brands And Retailers: If You Don’t Get Mobile Right Soon, You’re Screwed

If nothing else holiday 2014 drove home the importance of mobile as a shopping tool. Mobile traffic numbers and even mobile e-commerce sales beat expectations, according to data from multiple sources. As one example, IBM reported the following US holiday traffic and sales figures: Mobile traffic:... Please visit Marketing Land for the full article.
http://feeds.marketingland.com/~r/mktingland/~3/4LWiwSKldM8/retailers-e-tailers-dont-get-mobile-right-soon-youre-screwed-113678

U.S. Holiday Desktop E-Commerce Sales Up 15% In 2014 Resulting In Another Big Year For Online Retailers [ComScore]

Cyber Monday delivered biggest online spending day of the holiday season with $2.038 billion in sales for purchases made via desktops. The post U.S. Holiday Desktop E-Commerce Sales Up 15% In 2014 Resulting In Another Big Year For Online Retailers [ComScore] appeared first on Marketing Land. Please visit Marketing Land for the full article.
http://feeds.marketingland.com/~r/mktingland/~3/k2fTK_vWgqs/u-s-holiday-desktop-e-commerce-sales-15-2014-comscore-113681

Marketing Day: Holiday Desktop E-Commerce Report, Unmasking Hate On Twitter & 5 Key Mobile Trends

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Holiday Desktop E-Commerce Report, Unmasking Hate On Twitter & 5 Key Mobile Trends appeared first on Marketing Land. Please visit Marketing Land for the full article.
http://feeds.marketingland.com/~r/mktingland/~3/CDAg4ZFeDJE/marketing-day-holiday-desktop-e-commerce-report-unmasking-hate-twitter-5-key-mobile-trends-113761

Nike To Create 100,000 Personalized Videos For Nike+ Users

Working with AKQA, Nike is helping everyone celebrate their workout achievements by creating customized videos using personalized Nike+ user data. The videos highlight the individual s 2014 achievements and offer a look forward to 2015. Each one-minute film, illustrated by French artist... Please visit Marketing Land for the full article.
http://feeds.marketingland.com/~r/mktingland/~3/AjQzGOS5X3c/nike-create-100000-personalized-videos-nike-users-113675

Report: Facebook’s Mobile Reach Declines But Its Messenger App Soars

This evening comScore reported November US smartphone market share estimates. As with PC search market share, the numbers now are relatively stable and unchanged from month to month. Apple remains the leading individual smartphone maker and Android is the operating system leader. According to... Please visit Marketing Land for the full article.
http://feeds.marketingland.com/~r/mktingland/~3/FFJu78giSMA/report-facebooks-mobile-reach-declines-messernger-app-soars-113764

9 Ways To Use Urgency Psychology To Improve Conversions

Hurry! Act now! Only a few items left! Contributor Neil Patel explains how these words and others tap into deep psychological motivations and drive conversions. The post 9 Ways To Use Urgency Psychology To Improve Conversions appeared first on Marketing Land. Please visit Marketing Land for the full article.
http://feeds.marketingland.com/~r/mktingland/~3/VwuiDkGQcak/12-ways-use-urgency-psychology-improve-conversions-112603

Debunking The Myths Of B2B Display Advertising

Pervasive misconceptions about display advertising have caused business-to-business (B2B) organizations to question its value. Here, columnist Rachel Balik addresses and dispels some of the common myths surrounding display ads. The post Debunking The Myths Of B2B Display Advertising appeared first... Please visit Marketing Land for the full article.
http://feeds.marketingland.com/~r/mktingland/~3/ObDHH6ICVY4/debunking-myths-b2b-display-advertising-113423

Search In Pics: SCU Basketball At Google, Android Professor & Framed Panda

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. The post Search In Pics: SCU Basketball At Google, Android Professor &... Please visit Search Engine Land for the full article.
http://feeds.searchengineland.com/~r/searchengineland/~3/yH0AcFSGuVU/search-pics-scu-basketball-google-android-professor-framed-panda-212457

Everything You Need To Know About Google’s Local Algorithm, Pigeon

Columnist Neil Patel provides a summary of what we know about Pigeon, Google's new local search ranking algorithm that was rolled out in July 2014. The post Everything You Need To Know About Google s Local Algorithm, Pigeon appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
http://feeds.searchengineland.com/~r/searchengineland/~3/DonrQDPMVOA/everything-need-know-pigeon-algorithm-211771

Google Link Removal Requests Climb To 345 Million In 2014

Torrent Freak study reveals the number of Google's takedown notices were up 75% from 2013. The post Google Link Removal Requests Climb To 345 Million In 2014 appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
http://feeds.searchengineland.com/~r/searchengineland/~3/v67t5aV7GAk/google-sent-345-million-link-removal-requests-2014-212311

SearchCap: Yahoo Search Share, Google Link Removals & Cross Device Ads

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Yahoo Search Share, Google Link Removals & Cross Device Ads appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
http://feeds.searchengineland.com/~r/searchengineland/~3/dk0TXeS0wGQ/searchcap-yahoo-search-share-google-link-removals-cross-device-ads-212343

Google Now Bugs Remove Cards From Users While Google Now Tests Custom Background Themes

Google Now has a bug where informational cards are not being displayed to some users. Plus, Google Now is testing geographically relevant background themes. The post Google Now Bugs Remove Cards From Users While Google Now Tests Custom Background Themes appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
http://feeds.searchengineland.com/~r/searchengineland/~3/1_mLGVH3BNQ/google-now-bugs-remove-cards-users-google-now-tests-custom-background-themes-212356

What Yahoo’s Firefox Deal Tells Us About Paid Search In 2015

Has Firefox's switch to Yahoo as the default search engine impacted PPC campaigns? Contributor Mark Ballard from RKG examines the data. The post What Yahoo’s Firefox Deal Tells Us About Paid Search In 2015 appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
http://feeds.searchengineland.com/~r/searchengineland/~3/Iv7o58HGYb4/yahoos-firefox-deal-tells-us-paid-search-2015-212151

AdWords Scripts For Every Level: Part 4, A Real World Use Case (Free Script Included)

Still trying to figure out real world, practical applications for Scripts? This post is for you. The post AdWords Scripts For Every Level: Part 4, A Real World Use Case (Free Script Included) appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
http://feeds.searchengineland.com/~r/searchengineland/~3/lRnfKqxV5ZE/adwords-scripts-every-level-part-4-search-query-manager-free-script-included-212341

Dive Deep on SEO, PPC, Social Media, Display & Local Search – Check out the SMX West Workshops

Attending a workshop is the fastest way to get up to speed on specific internet marketing topics. At Search Marketing Expo SMX West, you’ve got six workshops to choose from. Each provides: a full day of in-depth instruction on one digital marketing topic; an intimate learning and networking... Please visit Search Engine Land for the full article.
http://feeds.searchengineland.com/~r/searchengineland/~3/_zNpcUrjSLA/dive-deep-seo-ppc-social-media-display-local-search-smx-west-workshop-register-now-save-400-212376

AdWords Reach Reporting Moves To The Campaigns Tab

Change brings more flexibility to reach and frequency reporting for display campaigns. The post AdWords Reach Reporting Moves To The Campaigns Tab appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
http://feeds.searchengineland.com/~r/searchengineland/~3/EGK5LCy4vC8/adwords-reach-reporting-moves-campaigns-tab-212388

Google France Homepage Goes “Je Suis Charlie” In Memory Of Charlie Hebdo Victims

Google France homepage now displaying "Je Suis Charlie" badge to honor victims of the Charlie Hebdo massacre. The post Google France Homepage Goes Je Suis Charlie In Memory Of Charlie Hebdo Victims appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
http://feeds.searchengineland.com/~r/searchengineland/~3/a1zNTHmzAlc/google-france-homepage-goes-je-suis-charlie-memory-charlie-hebdo-victims-212386

Bing’s New Best-Sellers Carousel Helps Readers Find Just The Right Book

Microsoft's search engine now displays carousel of New York Times best-selling books when searching for specific book genres. The post Bing s New Best-Sellers Carousel Helps Readers Find Just The Right Book appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
http://feeds.searchengineland.com/~r/searchengineland/~3/I7cxBjRxubg/bings-new-best-sellers-carousel-helps-readers-find-just-right-book-212404

SearchCap: Bing Launches Book Carousel, Google France Homepage Gets “Je Suis Charlie” Badge & Yahoo’s Firefox Deal

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Launches Book Carousel, Google France Homepage Gets Je Suis Charlie Badge & Yahoo s Firefox Deal appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
http://feeds.searchengineland.com/~r/searchengineland/~3/a53B99v8cW8/searchcap-bing-launches-best-selling-books-carousel-google-france-homepage-gets-je-suis-charlie-badge-yahoos-firefox-deal-212440

How-to Change a Facebook Video Thumbnail [Tutorial]

Video content on Facebook provides some of the best engagement for brands, but the default video thumbnail provided when you upload your video isn't always the most compelling, or relevant. We show you how you can edit your video upload to select the best image.
http://www.reelseo.com/change-facebook-video-thumbnail/

How-to Build a YouTube Audience Using Google+ [#TubeTalk #55]

Are you using Google+ to build, and engage with your YouTube audience? Are you aware of all of the features that tie Google+ and YouTube together? Find out more in this week's TubeTalk podcast, the best YouTube tips and tricks podcast around.
http://www.reelseo.com/build-youtube-audience-google-plus/

360 Degree Video on YouTube: Marketing Tips and Ideas [Creators Tip #174]

YouTube is introducing support for 360 degree videos, but how can brands, marketers, and video creators take advantage of this new feature on the site? In this week's Creator's Tip, we discuss using 360 degree footage in your video marketing strategy.
http://www.reelseo.com/youtube-new-360-degree-video/

We're Posting 75% More Videos to Facebook Than We Did a Year Ago

Facebook users are uploading 75% more video to the social networking site compared to this time last year. The site's video auto-play feature means that more than 50% of daily users watch at least one video a day.
http://www.reelseo.com/75-per-cent-increase-facebook-video-uploads/