#SocialSkim: The Strongest Social Brand, Plus 12 More Stories in This Week's Roundup

Find out which is the strongest US social brand, how Google's helping users pick a costume this year, how Snapchat plans to improve video production offerings, and which content marketing horrors to avoid. Also: how Target won social points with a small Halloween promo. Read the full article at MarketingProfs

Is YouTube Testing New Search Results for Specific User Queries?

YouTube is constantly testing new features that will improve the user experience on the site. We're currently seeing some interesting new search results based on specific queries that could give creators more chance of appearing on the first page for their content.

Is YouTube Testing New Search Results for Specific User Queries?

YouTube is constantly testing new features that will improve the user experience on the site. We're currently seeing some interesting new search results based on specific queries that could give creators more chance of appearing on the first page for their content.

BuzzFeed Video Titles Deep-Dive: Facebook Vs. YouTube

Did you know that the length of a video's title can impact search results and views and engagements on different video platforms? We took a deep-dive into what works for BuzzFeed on YouTube and Facebook and give creators and video marketers some actionable takeaways.

BuzzFeed Video Titles Deep-Dive: Facebook Vs. YouTube

Did you know that the length of a video's title can impact search results and views and engagements on different video platforms? We took a deep-dive into what works for BuzzFeed on YouTube and Facebook and give creators and video marketers some actionable takeaways.

Why Halloween on YouTube is a Year Round Opportunity for Brands and Creators

Video content created around Halloween, especially makeup tutorials, has real longevity, and uploads from a couple of years ago are still generating views and engagement on YouTube. Halloween makeup videos uploaded in 2013, accounted for 71% of views generated before October 2014. That's great news for creators, viewers, as well as Influencers and the brands who want to work with them.

Why Halloween on YouTube is a Year Round Opportunity for Brands and Creators

Video content created around Halloween, especially makeup tutorials, has real longevity, and uploads from a couple of years ago are still generating views and engagement on YouTube. Halloween makeup videos uploaded in 2013, accounted for 71% of views generated before October 2014. That's great news for creators, viewers, as well as Influencers and the brands who want to work with them.

Video Advertising on Increase, Winning the Budget Away from TV Ads [Report]

The new 2015 Video Industry Report from AOL claims that agencies and brands are spending less and less on TV ads spots, with a sizable portion of those dollars and resources now being reallocated to video advertising. Spending on US digital video ads grew by 42% to $7.46 billion in 2015, but that number is expected reach over $13 Billion by 2019.

Video Advertising on Increase, Winning the Budget Away from TV Ads [Report]

The new 2015 Video Industry Report from AOL claims that agencies and brands are spending less and less on TV ads spots, with a sizable portion of those dollars and resources now being reallocated to video advertising. Spending on US digital video ads grew by 42% to $7.46 billion in 2015, but that number is expected reach over $13 Billion by 2019.

35 Ways to Grow Your Brand

Marketers, looking for ways to take your brand to the next level? Here are 35 ideas and examples of brands that are doing it right. Read the full article at MarketingProfs

Mobile Search Success: What High-Ranking Pages Have in Common

What characteristics do Web pages that rank well on Google's mobile search engine have in common? Do these pages differ from high-ranking desktop results? Read the full article at MarketingProfs

YouTube: Mobile Watch Time, Programmatic Ad Revenue on Increase

Alphabet, the parent company of Google, has announced its financial results for Q3 2015 and YouTube is one of the stars of the show. Mobile watch time, particularly via the YouTube app, is on the increase, and YouTube's earnings from advertising has also shown a significant increase.

YouTube: Mobile Watch Time, Programmatic Ad Revenue on Increase

Alphabet, the parent company of Google, has announced its financial results for Q3 2015 and YouTube is one of the stars of the show. Mobile watch time, particularly via the YouTube app, is on the increase, and YouTube's earnings from advertising has also shown a significant increase.

'Star Wars: The Force Awakens': Final Trailer Generates 130M Views, Helps Smash Box Office Records

The new full-length trailer for 'Star Wars: The Force Awakens' has set the Internet alight again this week. All the buzz helped generate over 83M video views for the clip across YouTube and Facebook in the first few days alone. And those stats are just for official uploads, you can add another 50M or so for fan videos, re-uploads, and user-generated content.

'Star Wars: The Force Awakens': Final Trailer Generates 130M Views, Helps Smash Box Office Records

The new full-length trailer for 'Star Wars: The Force Awakens' has set the Internet alight again this week. All the buzz helped generate over 83M video views for the clip across YouTube and Facebook in the first few days alone. And those stats are just for official uploads, you can add another 50M or so for fan videos, re-uploads, and user-generated content.

Why YouTube Red is a Step In the Right Direction for Online Video

YouTube has confirmed details of its new subscription service which will provide an ad-free user experience for viewers who sign up. It's a huge change in the YouTube business model, but we think it's a step in the right direction for those who want to get the most out of the site.

Why YouTube Red is a Step In the Right Direction for Online Video

YouTube has confirmed details of its new subscription service which will provide an ad-free user experience for viewers who sign up. It's a huge change in the YouTube business model, but we think it's a step in the right direction for those who want to get the most out of the site.

#SocialSkim: Twitter Native Video Ads and Polls, Plus More Stories in This Week's Roundup

This was a big week for extending your capabilities: Twitter launched native video ads and opened polls to everyone (it's that much easier to check your consumers' pulse), Facebook opened GIFs to brand pages, and Giphy--with perfect timing--launched a do-it-yourself GIF creator. Skim to keep competitors guessing! Read the full article at MarketingProfs

The Best Branded Videos Across Vine and Instagram: September 2015

As brands continue to produce innovative short-form video content on Instagram and Vine, we take a look at some of the best uploads and ads on the main micro-video platforms from September 2015.

How the AdWords Conversion Reporting Updates Enable Better Tracking of Macro and Micro Conversions

Google AdWords is making big changes that will affect marketers. These changes will have an enormous impact on SEO as well as the structure of ads and the customization of tables and charts. Read the full article at MarketingProfs

Five Reasons Your Global Marketing Is Failing (and How to Fix It)

You've expanded internationally, but for some reason your marketing isn't making the impact you thought it would. Here are some common pitfalls of global marketing and practical strategies to overcome them. Read the full article at MarketingProfs

The Best Branded Videos Across Vine and Instagram: September 2015

As brands continue to produce innovative short-form video content on Instagram and Vine, we take a look at some of the best uploads and ads on the main micro-video platforms from September 2015.

How-To Get a YouTube Custom URL With Just 100 Subscribers

YouTube has lowered the number of subscribers a channel needs before it can claim a custom URL. Now you can change your YouTube channel's URL even if you only have 100 subscribers. We show you how in 5 easy steps.

Going Bananas for Minions and Mobile: FunMobility CEO Adam Lavine on Marketing Smarts [Podcast]

Adam Lavine, CEO of mobile-first marketing agency FunMobility, shares insights from the firm's award-winning interactive campaign for Chiquita Bananas featuring gamification and character tie-ins from the motion picture Minions. Read the full article at MarketingProfs

The 15 Most Searched-for Halloween Costumes

The most searched-for Halloween costume so far this year is Harley Quinn, a DC Comics supervillain who features in the upcoming Suicide Squad film, according to a recent report from Bing Ads Industry Insights. Read the full article at MarketingProfs

64 Percent of Consumers Use YouTube to Review Electronics Before Purchase

Consumers are turning to YouTube as part of the buying process with 1 in 4 using the site for advice, inspiration, or to search for product reviews. 26% of shoppers confirm that they use online video for gift ideas, and 64% those looking to purchase new tech will watch video content about the electronic product as part of the purchase cycle.

Consumers Turn to Google for Christmas Shopping Ideas, YouTube for Christmas Cheer

People search Google and YouTube in different ways, and in the run up to Christmas, we take a look at some of the top festive searches currently trending on both platforms. Video marketers still have time to prepare their holiday campaigns and take advantage of consumer interest in all things Christmassy.

How-To Get a YouTube Custom URL With Just 100 Subscribers

YouTube has lowered the number of subscribers a channel needs before it can claim a custom URL. Now you can change your YouTube channel's URL even if you only have 100 subscribers. We show you how in 5 easy steps.

64 Percent of Consumers Use YouTube to Review Electronics Before Purchase

Consumers are turning to YouTube as part of the buying process with 1 in 4 using the site for advice, inspiration, or to search for product reviews. 26% of shoppers confirm that they use online video for gift ideas, and 64% those looking to purchase new tech will watch video content about the electronic product as part of the purchase cycle.

Consumers Turn to Google for Christmas Shopping Ideas, YouTube for Christmas Cheer

People search Google and YouTube in different ways, and in the run up to Christmas, we take a look at some of the top festive searches currently trending on both platforms. Video marketers still have time to prepare their holiday campaigns and take advantage of consumer interest in all things Christmassy.

Influencing Buying Decisions: The Disconnect Between Marketers and Consumers

Most marketers say traditional advertising is the most effective means of influencing buying decisions, yet consumers say advertising is one of the least-trusted influences, according to a recent report from Experticity. Read the full article at MarketingProfs

The Most-Popular Instagram Video Creators: September 2015 Leaderboard

Instagram remains one of the most important and relevant platforms to upload video content. But which creators are generating the most views on the site? We bring you right up-to-date with last month's most watched Instagram Video Creators Leaderboard.

The Most-Popular Instagram Video Creators: September 2015 Leaderboard

Instagram remains one of the most important and relevant platforms to upload video content. But which creators are generating the most views on the site? We bring you right up-to-date with last month's most watched Instagram Video Creators Leaderboard.

YouTube Creator Rankings Leaderboard - Most Popular YouTube Channels for September 2015

Videos uploaded to YouTube in September 2015 generated over 51.8 billion views, and music, gaming, sports, and children-focused channels were among those with the highest view counts. We take a look at the most-watched YouTube channels for last month.

YouTube Creator Rankings Leaderboard - Most Popular YouTube Channels for September 2015

Videos uploaded to YouTube in September 2015 generated over 51.8 billion views, and music, gaming, sports, and children-focused channels were among those with the highest view counts. We take a look at the most-watched YouTube channels for last month.

Top Vine Stars & Most-Watched Vine Creators: September 2015 Leaderboard

According to the latest online video ranking leaderboard from Tubular, the most-watched Vine creators for September 2015 include top Influencers Lele Pons, King Bach, and Thomas Sanders, plus music video giant MTV.

Top Vine Stars & Most-Watched Vine Creators: September 2015 Leaderboard

According to the latest online video ranking leaderboard from Tubular, the most-watched Vine creators for September 2015 include top Influencers Lele Pons, King Bach, and Thomas Sanders, plus music video giant MTV.

#SocialSkim: Go Shopping on Facebook, Plus 12 More Stories in This Week's Roundup

Get the latest on Facebook's new mobile shopping experiences. We'll also tell you about Instagram for Business, Pinterest's updated Place Pins, and how many marketers are really taking the influencer route. Skim to stay on top! Read the full article at MarketingProfs

Top Online Video Creators Across Social Platforms: September 2015 Leaderboard

According to the latest online video ranking leaderboards from Tubular, BuzzFeed, Jimmy Fallon, Taylor Swift, Baby Big Mouth, and the WWE were some of the top video creators across the big social video platforms in September 2015.

Top Online Video Creators Across Social Platforms: September 2015 Leaderboard

According to the latest online video ranking leaderboards from Tubular, BuzzFeed, Jimmy Fallon, Taylor Swift, Baby Big Mouth, and the WWE were some of the top video creators across the big social video platforms in September 2015.

The Top Facebook Video Creators: September 2015 Most-Popular

Buzzfeed Video + BuzzFeed Food, The Tonight Show with Jimmy Fallon, and Tastemade were some of the most watched brands on Facebook for video content in September 2015. Take a look at the brand new Tubular Leaderboard for top Facebook creators for more information.

6 Killer Tips to Make Your Custom Thumbnails Pop

A great custom thumbnail for your video is one of the best ways of encouraging viewers to click through, especially if they unfamiliar with your content. We bring you 6 best practice tips to make sure you are optimizing these images the best you can.

Seven Tips to Ignite Your Mobile Marketing This Holiday Season

The holiday season is approaching quickly, so now is the perfect time to get your mobile marketing strategy in place. These tips will help you maximize mobile sales during the upcoming holidays. Read the full article at MarketingProfs

6 Killer Tips to Make Your Custom Thumbnails Pop

A great custom thumbnail for your video is one of the best ways of encouraging viewers to click through, especially if they unfamiliar with your content. We bring you 6 best practice tips to make sure you are optimizing these images the best you can.

Is the YouTube Algorithm Becoming Too Predictable?

As the world's biggest video site, YouTube is constantly updating its algorithms to best serve its users, creators, and advertising partners. But lately, it appears YouTube may favor a certain type of content - and that's making the user experience a little frustrating.

Is the YouTube Algorithm Becoming Too Predictable?

As the world's biggest video site, YouTube is constantly updating its algorithms to best serve its users, creators, and advertising partners. But lately, it appears YouTube may favor a certain type of content - and that's making the user experience a little frustrating.

Football on YouTube: Branded Videos Generate 22% More Views [Report]

Football, or soccer, is one of the most popular sports both on and off-line, and a new report from Tubular confirms what an impact it has had on online video in the last year. Did you know that football-related video content generated a staggering 37 billion views across the major social video sites in 2014?

Why Micro Moments Matter for Facebook, YouTube, and Twitter Video

Google, Facebook, and Twitter have all recently released guidelines around micro moments. Micro moments are events that really matter to people like births, and marriages, or memorable sporting events. Video marketers need to be ready to make content that taps into these special moments in people's lives.

Football on YouTube: Branded Videos Generate 22% More Views [Report]

Football, or soccer, is one of the most popular sports both on and off-line, and a new report from Tubular confirms what an impact it has had on online video in the last year. Did you know that football-related video content generated a staggering 37 billion views across the major social video sites in 2014?

Why Micro Moments Matter for Facebook, YouTube, and Twitter Video

Google, Facebook, and Twitter have all recently released guidelines around micro moments. Micro moments are events that really matter to people like births, and marriages, or memorable sporting events. Video marketers need to be ready to make content that taps into these special moments in people's lives.