Video marketers and advertisers may not know how fast YouTube changes from year to year. But those changes can have a serious impact on any video marketing teams planning for 2016. And we're not talking about how many new videos are being added each year.
Monday, November 30, 2015
YouTube Changes at a Rate of 33% a Year: Has a Serious Impact on Video Marketing
Video marketers and advertisers may not know how fast YouTube changes from year to year. But those changes can have a serious impact on any video marketing teams planning for 2016. And we're not talking about how many new videos are being added each year.
It's Here! The MozCon Local 2016 Agenda
Posted by EricaMcGillivray
*drumroll* The MozCon Local 2016 agenda is here! For all your local marketing and SEO needs, we're pleased to present a fabulous lineup of speakers and topics for your enjoyment. MozCon Local is Thursday and Friday, February 18–19 2016 in Seattle. On Thursday, our friends LocalU will present a half-day of intensive workshops, and on Friday we'll be having an entire day of keynote-style conference fun. (You do need to purchase the workshop ticket separately from the conference ticket.)
If you've just remembered that you need to purchase your ticket, do so now:
Buy your MozCon Local 2016 ticket!
Otherwise, let's dig into that agenda!
MozCon Local 2016
Thursday workshops
12:00–12:30pm
Registration
12:30–12:35pm
Introduction and Housekeeping
12:35–12:55pm
The State of Local Search with David Mihm
Already one of the most complex areas in all of search marketing, local has never been more fragmented than it is today. Following a brief summary of the Local Search Ranking Factors, David will give you his perspective on which strategies and tactics are worth paying attention to, and which ones are simply "nice to have."
David Mihm is one of the world’s leading practitioners of local search engine marketing. He has created and promoted search-friendly websites for clients of all sizes since the early 2000s. David co-founded GetListed.org, which he sold to Moz in November 2012.
12:55–1:35pm
Local Search Processes with Aaron Weiche, Darren Shaw, Mike Ramsey, and Paula Keller
Panel discussion and Q&A on the best processes to use in marketing local businesses online.
1:35–2:35pm
How to do Competitive Analysis for Local Search with Aaron Weiche, Darren Shaw, David Mihm, Ed Reese, Mary Bowling, Mike Ramsey
Each panelist will demonstrate their methods and the tools they use to audit a specific area of the online presence of a single local business. The end result will be a complete picture of how a thorough competitive analysis for a local business can be done.
2:35–2:50pm
Break
During this time period, each attendee will choose any three 30-minute workshops to attend. Some workshops are offered in all time slots, while others are only offered at specific times. Present your challenges, discuss solutions, and get your burning questions answered in these small groups.
- Tracking and Conversions with Ed Reese
- Solving Problems at Google My Business with Willys DeVoll and Mary Bowling
- Ask Me Anything About Local Search with David Mihm
- Local Targeting of Paid Advertising with Paula Keller
- Using Reviews to Build Your Business with Aaron Weiche
- Local Links with Mike Ramsey
- Citations: Everything You Need to Know with Darren Shaw
- Tracking and Conversions with Ed Reese
- Solving Problems at Google My Business with Willys DeVoll and Mary Bowling
- Ask Me Anything About Local Search with David Mihm
- Local Targeting of Paid Advertising with Paula Keller
- Using Reviews to Build Your Business with Aaron Weiche
- Agency Issues with Mike Ramsey
- Local Links with Darren Shaw
- Tracking and Conversions with Ed Reese
- Solving Problems at Google My Business with Willys DeVoll and Mary Bowling
- Ask Me Anything About Local Search with David Mihm
- Local Targeting of Paid Advertising with Paula Keller
- Using Reviews to Build Your Business with Aaron Weiche
- Local Links with Mike Ramsey
- Citations: Everything You Need to Know with Darren Shaw
4:20–5:00pm
Live Site Reviews
The group will come back together for live site reviews!
5:00–6:00pm
Happy Hour!
Friday conference
Breakfast
9:00–9:05am
Welcome to MozCon Local 2016! with David Mihm
David Mihm is one of the world’s leading practitioners of Local search engine marketing. He has created and promoted search-friendly websites for clients of all sizes since the early 2000s. David co-founded GetListed.org, which he sold to Moz in November 2012.
9:05–9:35am
Feeding the Beast: Local Content for RankBrain with Mary Bowling
We now know searcher behavior and continual testing via machine learning indeed affects Google rankings and algorithm refinements. Learn how to create local content to satisfy both Google and our human visitors.
Mary Bowling's been in SEO since 2003 and has specialized in local SEO since 2006. When she's not writing about, teaching, consulting, and doing internet marketing, you'll find her rafting, biking, and skiing/snowboarding in the mountains and deserts of Colorado and Utah.
9:35–10:05am
Local Links: Tests, Tools, and Tactics with Mike Ramsey
Going beyond the map pack, links can bring you qualified traffic, organic rankings, penalties, or filters. Mike will walk through lessons, examples, and ideas for you to utilize to your heart's content.
Mike Ramsey is the president of Nifty Marketing and a founding faculty member of Local University. He is a lover of search and social with a heavy focus in local marketing and enjoys the chess game of entrepreneurship and business management. Mike loves to travel and loves his home state of Idaho.
10:05–10:35am
Citation Investigation! with Darren Shaw
Darren investigates how citations travel across the web and shares new insights into how to better utilize the local search ecosystem for your brands.
Darren Shaw is the president and founder of Whitespark, a company that builds software and provides services to help businesses with local search. He's widely regarded in the local SEO community as an innovator, one whose years of experience working with massive local data sets have given him uncommon insights into the inner workings of the world of citation-building and local search marketing. Darren has been working on the web for over 16 years and loves everything about local SEO.
10:35–10:55am
AM Break
10:55–11:20am
Technical Site Audits for Local SEO with Lindsay Wassell
Onsite SEO success lies in the technical details, but extensive SEO audits can be too expensive and impractical. Lindsay shows you the most important onsite elements for local search optimization and outlines an efficient path for improved performance.
Lindsay Wassell's been herding bots and wrangling SERPs since 2001. She has a zeal for helping small businesses grow with improved digital presence. Lindsay is the CEO and founder of Keyphraseology.
11:20–11:45am
Optimizing and Hacking Email for Mobile with Justine Jordan
Email may be an old dog, but it has learned some new mobile tricks. From device-a-palooza and preview text to tables and triggers, Justine will break down the subscriber experience so you (and your audience) get the most from your next campaign.
In addition to being an email critic, cat lover, and explain-a-holic, Justine Jordan also heads up marketing for Litmus, an email testing and analytics platform. She’s strangely passionate about email, hates being called a spammer, and still codes like it's 1999.
11:45am–12:10pm
Understanding App-Web Convergence and the Impending App Tsunami with Emily Grossman
People no longer distinguish between app and web content; both compete for the same space in local search results. Learn how to keep your local brand presence afloat as apps and deep links flood into the top of search results.
Emily Grossman is a Mobile Marketing Specialist at MobileMoxie, and she has been working with mobile apps since the early days of the app stores in 2010. She specializes in app search marketing, with a focus on strategic deep linking, app indexing, app launch strategy, and app store optimization (ASO).
12:10–12:35pm
Building Customer Love and Loyalty in a Mobile World with Robi Ganguly
How the best companies in the world relate to customers, create a personal touch, and foster customer loyalty at scale.
Robi Ganguly is the co-founder and CEO of Apptentive, the easiest way for every company to communicate with their mobile app customers. A native Seattleite, Robi enjoys building relationships, running, reading, and cooking.
12:35–1:35pm
Lunch
1:35–2:05pm
The Past, Present, and Future of Local Listings with Luther Lowe and Willys Devol
Two of the biggest kids on the local search block, Google and Yelp, share their views on the changing world of local listings, their place in the broader world of local search, and what you can do to keep up, in this Q&A moderated by David Mihm.
Luther Lowe is VP of Public Policy at Yelp.
Willys Devol is the content strategist for Google My Business, and he spends his time designing and writing online content to help business owners enhance their presence online. He's also a major proponent of broccoli and gorillas.
2:05–2:35pm
Fake It Til You Make It: Brand Building for Local Businesses with Paula Keller
Explore real-world examples of how your local business can establish a brand that both customers and Google will recognize and reward.
As Director of Account Management at Search Influence, Paula Keller strategizes with businesses on improving their search, social, and online ads results, and she works to scale those tactics for her team's 800+ local business clients. Paula views online marketing the same way she views cooking (her favorite way to spend her free time): trends come and go, but classic tactics are always the foundation of success!
2:35–3:05pm
Your Marketing Team is Larger Than You Think with Dana DiTomaso
Imagine doing such a great job with your branding that you become a part of your customer's life. They trust your brand as part of their community. This magic doesn't happen by dictating the corporate voice from a head office, but from empowering your locations to build customer community.
Whether at a conference, on the radio, or in a meeting, Dana DiTomaso likes to impart wisdom to help you turn a lot of marketing bullshit into real strategies to grow your business. After 10+ years, she's (almost) seen it all. It's true, Dana will meet with you and teach you the ways of the digital world, but she is also a fan of the random fact. Kick Point often celebrates "Watershed Wednesday" because of Dana's diverse work and education background. In her spare time, Dana drinks tea and yells at the Hamilton Tiger-Cats.
3:05–3:25pm
PM Break
3:25–3:55pm
Mo' Listings, Mo' Problems: Managing Enterprise-Level Local Search with Cori Shirk
Listings are everyone's favorite local search task...not. Cori takes you through how to tackle them at large scale, keep up, and not burn out.
Cori Shirk is a member of the SEO team at Seer Interactive, where she specializes in managing enterprise local search accounts and guiding strategy across all of Seer's local search clients. When she's not sitting in front of a computer, you can usually find her out at a concert enjoying a local craft beer.
3:55–4:10pm
The Enterprise Perspective on Local Search with Matthew Moore
Learn how the person responsible for local visibility across a portfolio of nearly 1,000 locations tackles this space on a daily basis. Matthew from Sears Home Services shares his experiences and advice in this Q&A moderated by David Mihm.
Matthew Moore is Senior Director, Marketing Analytics at Sears Holdings Corporation.
4:10–4:40pm
How to Approach Social Media Like Big Brands with Adria Saracino
Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube, Snapchat, Periscope...the seemingly never-ending world of social media can leave even the most seasoned marketer flailing among too many tasks and not enough results. Adria will help you cut through the noise and share actionable secrets that big brands use to succeed with social media.
Adria Saracino is a digital strategist whose marketing experience spans mid-stage startups, agency life, and speaking engagements at conferences like SearchLove and Lavacon. When not marketing things, you can see her cooking elaborate meals and posting them on her Instagram, @emeraldpalate.
4:40–5:10pm
Analytics for Local Marketers: The Big Picture and the Right Details with Rand Fishkin
Are your marketing efforts taking your organization where it needs to go, or are they just boosting your vanity metrics? Rand explains how to avoid being misled by the wrong metrics and how to focus on the ones that will keep you moving forward. Learn how to determine what to measure, as well as how to tie it to objectives with clear, concise, and useful data points.
Rand Fishkin uses the ludicrous title "Wizard of Moz." He’s the founder and former CEO of Moz, co-author of a pair of books on SEO, and co-founder of Inbound.org.
6:00–10:00pm
MozCon Local Networking Afterparty, location TBA
Join your fellow attendees and Moz and LocalU staff for a networking party after the conference. Light appetizers and drinks included. See you there!
Buy your MozCon Local 2016 ticket!
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
YouTube Changes at a Rate of 33% a Year: Has a Serious Impact on Video Marketing
Video marketers and advertisers may not know how fast YouTube changes from year to year. But those changes can have a serious impact on any video marketing teams planning for 2016. And we're not talking about how many new videos are being added each year.
Five Things to Know About the Divergence of Mobile Search Results From Desktop Results
Search engine providers are tailoring search results to different devices and rolling out algorithm updates that add mobile-friendliness as a ranking signal. Here's what you need to know about these trends. Read the full article at MarketingProfs
Friday, November 27, 2015
Gaming on YouTube: The New Gaming PR Machine
Gaming on YouTube has been around since the platform launched, but recently the work of video game content creators has received the exposure and respect it deserves both from other gamers as well as major game publishers alike.
Gaming on YouTube: The New Gaming PR Machine
Gaming on YouTube has been around since the platform launched, but recently the work of video game content creators has received the exposure and respect it deserves both from other gamers as well as major game publishers alike.
Thursday, November 26, 2015
71% of Companies Plan to Increase their Video Marketing Budget - Because it Works! [Study]
![71% of Companies Plan to Increase their Video Marketing Budget - Because it Works! [Study]](http://www.reelseo.com/wp-content/uploads/2015/11/video-marketiing-success-200x200.jpg "71% of Companies Plan to Increase their Video Marketing Budget - Because it Works! [Study]")
A lack of a strategy, and an inadequate budget, can seriously impact a good video marketing campaign. But 71% of video marketing teams who have overcome these obstacles and found success with video are prepared to pour even more budget into video campaigns because they work so well for raising visibility, and increasing lead generation.
Wednesday, November 25, 2015
Three Future-Proof Tactics for Mobile App Marketers
Here's practical advice on how to increase your app's exposure on mobile search, make app content more easily discoverable, and avoid app resubmission to and approval from app stores for certain marketing-related changes. Read the full article at MarketingProfs
71% of Companies Plan to Increase their Video Marketing Budget - Because it Works! [Study]
A lack of a strategy, and an inadequate budget, can seriously impact a good video marketing campaign. But 71% of video marketing teams who have overcome these obstacles and found success with video are prepared to pour even more budget into video campaigns because they work so well for raising visibility, and increasing lead generation.
Tuesday, November 24, 2015
The Most-Popular Instagram Video Creators: October 2015 Leaderboard
Instagram remains one of the most important and relevant platforms to upload video content. But which creators are generating the most views on the site? We bring you right up-to-date with last month's most watched Instagram Video Creators Leaderboard.
The Most-Popular Instagram Video Creators: October 2015 Leaderboard
Instagram remains one of the most important and relevant platforms to upload video content. But which creators are generating the most views on the site? We bring you right up-to-date with last month's most watched Instagram Video Creators Leaderboard.
New YouTube Translation Tools Boost International Video Marketing
Did you know that up to 60% of your YouTube channel views can come from outside your own country? YouTube does, and has introduced some exciting new translation tools to help brands and creators reach as wide an audience as possible.
At least two Paris suicide bombers entered Greece posing as refugees
At least two of the three suicide bombers who blew themselves up outside of Paris' Stade de France arrived on the Greek island of Leros last month posing as refugees, after reportedly being rescued from a sinking boat by the Greek coast guard.
One of the men, traveling under the name M al-Mahmod, entered Leros on Oct. 3, according to the BBC. The news service said he was joined by a fellow Stade de France attacker, previously reported to be carrying a Syrian passport with the name Ahmad al-Mohammad, from Idlib, Syria.
Both men had taken a boat from Turkey to Greece, along with some 200 migrants and refugees, according to two Greek officials who spoke to The Associated Press. The boat sank before reaching Greece — and the men were rescued by the Greek coast guard, the officials said. Read more...
More about Europe, France, Paris, Greece, and Us WorldNew YouTube Translation Tools Boost International Video Marketing
Did you know that up to 60% of your YouTube channel views can come from outside your own country? YouTube does, and has introduced some exciting new translation tools to help brands and creators reach as wide an audience as possible.
Saturday, November 21, 2015
YouTube Creator Rankings Leaderboard - Most Popular YouTube Channels for October 2015
Videos uploaded to YouTube in October 2015 generated over 55.8 billion views, and music, gaming, sports, and children-focused channels were among those with the highest view counts. We take a look at the most-watched YouTube channels for last month.
YouTube Creator Rankings Leaderboard - Most Popular YouTube Channels for October 2015
Videos uploaded to YouTube in October 2015 generated over 55.8 billion views, and music, gaming, sports, and children-focused channels were among those with the highest view counts. We take a look at the most-watched YouTube channels for last month.
Top Online Video Creators Across Social Platforms: October 2015 Leaderboard
According to the latest online video ranking leaderboards from Tubular, BuzzFeed, The Ellen Show, PewDiePie, Baby Big Mouth, and the WWE were some of the top video creators across the big social video platforms in October 2015.
The Top Facebook Video Creators: October 2015 Most-Popular
BuzzFeed Tasty, Buzzfeed Video, BuzzFeed Food, and The Ellen Show, were some of the most watched brands on Facebook for video content in October 2015. Take a look at the brand new Tubular Leaderboard for top Facebook creators for more information.
Friday, November 20, 2015
Top Online Video Creators Across Social Platforms: October 2015 Leaderboard
According to the latest online video ranking leaderboards from Tubular, BuzzFeed, The Ellen Show, PewDiePie, Baby Big Mouth, and the WWE were some of the top video creators across the big social video platforms in October 2015.
#SocialSkim: How the #ParisAttacks Played Out on Social, Plus 13 More Stories in This Week's Roundup
It was a rough week. Read about Facebook's role in the aftermath of the Paris attacks and its plans to build a competitor to Kickstarter. Also: Google is building a programmatic ad sales tool for native and mobile video, and consumers rank social ad effectiveness. Read the full article at MarketingProfs
Thursday, November 19, 2015
Top Vine Stars & Most-Watched Vine Creators: October 2015 Leaderboard
According to the latest online video ranking leaderboard from Tubular, the most-watched Vine creators for October 2015 include top Influencers Lele Pons, King Bach, Thomas Sanders, and Jay Versace.
Top Vine Stars & Most-Watched Vine Creators: October 2015 Leaderboard
According to the latest online video ranking leaderboard from Tubular, the most-watched Vine creators for October 2015 include top Influencers Lele Pons, King Bach, Thomas Sanders, and Jay Versace.
Tuesday, November 17, 2015
62% of 18-24 Year Olds Would Buy a Product Endorsed by a YouTube Creator
As more YouTube stars move into the mainstream and become familiar faces to consumers, 62% of 18-24 year olds would consider purchasing a product or service endorsed by a YouTube creator, over that of a TV or a movie star.
SEO Jobs: Average Salaries, Top Cities, Most Common Titles
Salaries for search engine optimization (SEO) jobs have averaged double-digit growth across the board since 2012, according to a recent report from Conductor. Read the full article at MarketingProfs
62% of 18-24 Year Olds Would Buy a Product Endorsed by a YouTube Creator
As more YouTube stars move into the mainstream and become familiar faces to consumers, 62% of 18-24 year olds would consider purchasing a product or service endorsed by a YouTube creator, over that of a TV or a movie star.
70% of Car Buyers Who Use YouTube to Research Are Influenced by Video Content [Report]
![70% of Car Buyers Who Use YouTube to Research Are Influenced by Video Content [Report]](http://www.reelseo.com/wp-content/uploads/2015/11/70-Percent-of-Car-Buyers-Use-YouTube-for-Research-200x108.jpg "70% of Car Buyers Who Use YouTube to Research Are Influenced by Video Content [Report]")
Consumers are increasingly turning online to research and review the car they are looking to purchase, and video is playing a big part in the customer sales cycle. Nearly 70% of people who used YouTube as part of their car buying process were influenced by what they watched.
Monday, November 16, 2015
Announcing Moz's New Beginner's Guide to Content Marketing
Posted by Trevor-Klein
I'm thrilled to announce the next in Moz's series of beginner's guides:
The Beginner's Guide to Content Marketing.
Content marketing is a field full of challenges. Creating content that provides great value to your audience what we've come to call 10x content is difficult enough, but content marketers also regularly encounter skeptical employers and clients, diminutive budgets, and you guessed it a noted lack of time to get it all done. You're not alone. You're fighting the good fight, and we're here to back you up. So is Carl.
Meet Carl, the Content Cat. He'll show up in every chapter of the guide for a little levity and to remind you that you're in good company.
There's no denying the importance of content marketing. In its annual study of more than 5,000 marketers, the Content Marketing Institute showed that about 70% of all marketers, B2B and B2C, are creating more content than they did one year ago. Nearly half of B2C marketers have a dedicated content marketing group in their organizations. While this guide is written primarily for those who are relatively new to content marketing, we'd certainly recommend that more advanced marketers take a look through, as we often find veteran teams are missing some key fundamentals.
Say no more; show me the guide!
What you'll learn
The guide has nine chapters, and we've organized them in the order we think folks should think about them when they're approaching content marketing. Start with planning and goals, move through ideation and execution, then wrap up with analysis and revisions to the process.
1. What is content marketing? Is it right for my business?
2. Content strategy
3. Content and the marketing funnel
4. Building a framework and a content team
5. Content ideation
6. Content creation
7. Content promotion
8. Analysis and reporting
9. Iteration, maintenance, and growth
What are we waiting for? Let's get started!
Thanks
The biggest thanks and the majority of the credit for this guide go to Isla McKetta. She was an immense help with early planning, and wrote the lion's share of the guide. Derric Wise led the UX efforts, illustrating much of the guide and bringing Carl the Content Cat to life. Huge thanks also go to both Kevin Engle and Abe Schmidt for their fantastic illustrations. Thanks as well to Lisa Wildwood for her keen editing eyes, and to Ronell Smith and Christy Correll for their additional reviews. This guide never would have happened without all of you. =)
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
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