It's become an annual tradition for YouTube, often in conjunction with Google, to pull some kind of prank on the public on April 1st. Just before this year's April Fool's Day, we take a look back at some of the best hoaxes from the site. How many did you fall for?
Wednesday, March 30, 2016
16 of the Best YouTube April Fool's Day Pranks (So Far)
It's become an annual tradition for YouTube, often in conjunction with Google, to pull some kind of prank on the public on April 1st. Just before this year's April Fool's Day, we take a look back at some of the best hoaxes from the site. How many did you fall for?
16 of the Best YouTube April Fool's Day Pranks (So Far)
It's become an annual tradition for YouTube, often in conjunction with Google, to pull some kind of prank on the public on April 1st. Just before this year's April Fool's Day, we take a look back at some of the best hoaxes from the site. How many did you fall for?
Australian tech accelerator to kickstart disability-focused startups
A new Australian startup accelerator aims to get smart, accessible technology in the hands of people who truly need it.
Following in the footsteps of well-known accelerators such as California's Y-Combinator that foster young talent but with a twist, Remarkable Accelerator will host a 16-week program for startups focused on building technology that can assist people with disabilities.
SEE ALSO: Want to better engage online shoppers? A custom playlist for your website could do the trick.
In the first class, which begins Apr. 6, five to six startups will receive a seed grant of A$20,000 (US$15,306) to help them create worthwhile technology, Remarkable founder Peter Horsley told Mashable Australia. Read more...
16 of the Best YouTube April Fool's Day Pranks (So Far)
It's become an annual tradition for YouTube, often in conjunction with Google, to pull some kind of prank on the public on April 1st. Just before this year's April Fool's Day, we take a look back at some of the best hoaxes from the site. How many did you fall for?
Australian tech accelerator to kickstart disability-focused startups
A new Australian startup accelerator aims to get smart, accessible technology in the hands of people who truly need it.
Following in the footsteps of well-known accelerators such as California's Y-Combinator that foster young talent but with a twist, Remarkable Accelerator will host a 16-week program for startups focused on building technology that can assist people with disabilities.
SEE ALSO: Want to better engage online shoppers? A custom playlist for your website could do the trick.
In the first class, which begins Apr. 6, five to six startups will receive a seed grant of A$20,000 (US$15,306) to help them create worthwhile technology, Remarkable founder Peter Horsley told Mashable Australia. Read more...
16 of the Best YouTube April Fool's Day Pranks (So Far)
It's become an annual tradition for YouTube, often in conjunction with Google, to pull some kind of prank on the public on April 1st. Just before this year's April Fool's Day, we take a look back at some of the best hoaxes from the site. How many did you fall for?
What the Instagram Feed Algorithm Update Means for Video Marketers
Instagram will soon start showing followers images and videos that it believes they want to see first, rather than the ones most recently posted. How can video marketers make the most of this new feature?
What the Instagram Feed Algorithm Update Means for Video Marketers
Instagram will soon start showing followers images and videos that it believes they want to see first, rather than the ones most recently posted. How can video marketers make the most of this new feature?
How to Build a Targeted Email List of Subscribers Willing to Buy From You
If you want a highly engaged community of customers, build an email list of people who are ready to listen to your messages and willing to buy from you. Here are four ways to build such a list. Read the full article at MarketingProfs
What the Instagram Feed Algorithm Update Means for Video Marketers
Instagram will soon start showing followers images and videos that it believes they want to see first, rather than the ones most recently posted. How can video marketers make the most of this new feature?
How to Build a Targeted Email List of Subscribers Willing to Buy From You
If you want a highly engaged community of customers, build an email list of people who are ready to listen to your messages and willing to buy from you. Here are four ways to build such a list. Read the full article at MarketingProfs
What the Instagram Feed Algorithm Update Means for Video Marketers
Instagram will soon start showing followers images and videos that it believes they want to see first, rather than the ones most recently posted. How can video marketers make the most of this new feature?
Monday, March 28, 2016
Facebook Video Marketing Success: Tips for Promotion and Sharing
Facebook's scale and evolving video publishing platform make it a compelling video marketing option. To succeed in a digital age, marketers need to keep up with the platform's video advertising options. Read the full article at MarketingProfs
How to Keep on Top of Video Marketing News, Trends, and Insights
Keeping up with video marketing news, trends, tips, and insights can be a real challenge. We take a look at some of the resources you can use to keep pace with the latest developments.
How to Keep on Top of Video Marketing News, Trends, and Insights
Keeping up with video marketing news, trends, tips, and insights can be a real challenge. We take a look at some of the resources you can use to keep pace with the latest developments.
Facebook Video Marketing Success: Tips for Promotion and Sharing
Facebook's scale and evolving video publishing platform make it a compelling video marketing option. To succeed in a digital age, marketers need to keep up with the platform's video advertising options. Read the full article at MarketingProfs
How to Keep on Top of Video Marketing News, Trends, and Insights
Keeping up with video marketing news, trends, tips, and insights can be a real challenge. We take a look at some of the resources you can use to keep pace with the latest developments.
How to Keep on Top of Video Marketing News, Trends, and Insights
Keeping up with video marketing news, trends, tips, and insights can be a real challenge. We take a look at some of the resources you can use to keep pace with the latest developments.
Friday, March 25, 2016
#SocialSkim: Are 'Bots' About to Replace Apps? Plus 13 More Stories in This Week's Roundup
Find out how "bots" are about to revolutionize social, and read all about how Facebook, Twitter, and Pinterest will dive deeper into video. Also: whether Twitter will change its character limit, why first impressions in B2B hinge on social media, and how to make your brand a star on Tumblr. Read the full article at MarketingProfs
A YouTube Certified Team is Key to Audience Growth
Did you know that YouTube has an extensive certification program, primarily aimed at educating interested parties in best practices for Audience Development or Digital Rights? This is a great program for individual creators or brands looking to grow their own channel or help other creators.
A YouTube Certified Team is Key to Audience Growth
Did you know that YouTube has an extensive certification program, primarily aimed at educating interested parties in best practices for Audience Development or Digital Rights? This is a great program for individual creators or brands looking to grow their own channel or help other creators.
Thursday, March 24, 2016
Live Streaming vs Video on Demand: Why Brands Need to Consider Both
Adoption of live-streaming video by brands has soared in the last few years, due to apps like Periscope, and new features like Facebook Live. Even YouTube is rumored to be launching an live-streaming app called YouTube Connect. It's a trend that video marketing teams need to consider as part of their digital strategy.
Ted Cruz to Trump: 'You're a sniveling coward, leave Heidi the hell alone.'
Ted Cruz is angry.
The Texas senator, who's trailing Donald Trump in his seemingly unstoppable quest for the Republican nomination, responded angrily on Thursday to the businessman's tweet about Heidi Cruz.
"It's not easy to tick me off. I don't get angry often. But you mess with my wife, you mess with my kids, that'll do it every time," Cruz said to the assembled press. "Donald, you're a sniveling coward, leave Heidi the hell alone."
Watch the magical moment, courtesy of MSNBC.
Asked by a reporter off camera if he'd still support Trump should he be the party's nominee, Cruz deferred. "I'm going to beat him," the senator said with a pause, "for the nomination." Read more...
Dog crashes soccer game and scores the goal to our hearts
Some fans just really, really want to be part of the game.
Some will actually run onto the field and start wagging their tail, like this dog who darted onto the pitch during a Brazilian soccer match in the Paulistão championships. He never got the ball, but he got the glory.
The dog briefly united the players of the Oeste and Capivariano teams, both based in São Paulo state. It was player Alex Santos of Capivariano (article is in Portuguese) who finally calms the dog enough to escort him to an official. Perhaps karmically, his team would go on to win the match 1-0.
[H/T: HuffPost]
Live Streaming vs Video on Demand: Why Brands Need to Consider Both
Adoption of live-streaming video by brands has soared in the last few years, due to apps like Periscope, and new features like Facebook Live. Even YouTube is rumored to be launching an live-streaming app called YouTube Connect. It's a trend that video marketing teams need to consider as part of their digital strategy.
Apple jumps into original content with a show about apps
Apple’s first series is about apps — because, of course.
The Cupertino, California-based company's original content slate will kick off with a show about the Apple app economy and culture, Mashable has confirmed.
The tech giant is teaming up with executive producer Ben Silverman (known for The Office), musician Will.i.am and Howard Owens’ Propagate for the show.
The news comes after much speculation that Apple is delving deeper into creating its own content.
Already, Apple has been behind releases such as Taylor Swift’s 1989 World Tour, a docu-series with Vice and exclusive video interviews with big time artists such as Adele. Read more...
Facebook Delivery Insights Will Help Prevent Ad Under-Delivery
Facebook introduced a new way for advertisers to determine which of their ad sets are under-delivering, Delivery Insights.
The social network said in a Facebook for Business post that Delivery Insights will begin rolling out to Ads Manager users worldwide “in a few weeks,” and it will appear in the “delivery” column at the campaign and ad set levels, as well as in a stand-alone tab under “tools.”
Delivery Insights was introduced as follows:
Under-delivery is a sign that an ad could be tweaked to be more effective at winning more auctions. To take some of the guesswork out of creating competitive ads, today we’re also introducing Delivery Insights, a new set of insights available in Ads Manager that tells advertisers how their ads are competing at auction and provides recommendations on how to tweak the ad to make it more competitive.
Delivery Insights identifies under-delivering ad sets, meaning ad sets that are set up to reach more people each day than they are actually reaching. Under-delivery is a sign that the ad could be tweaked to be more effective at winning more auctions, and Delivery Insights explains why the under-delivery is happening and highlights suggestions for specific actions the advertiser can take to make their ad more competitive at auction.
Facebook also provided a detailed look at its auction process in the Facebook for Business post, at the same time announcing a webinar Thursday, March 24, which advertisers can attend by signing up here.
John Hegeman, the social network’s director of engineering for advertising delivery, e-commerce and analytics, said in an email to SocialTimes:
We built our ad system to create as much value as possible for people and businesses. With this in mind, we’re focused on helping marketers better understand how our ads auction works, and how they can improve their results, through an education program we’re launching this week. In the coming months, we’ll also begin introducing new insights in our ads interfaces to help marketers ensure their ads are shown to the people they want to reach.
Advertisers: What are your initial thoughts?
Wednesday, March 23, 2016
What You Can Learn About Account-Based Marketing From Behavior-Driven Advertising
Not too long ago, marketers were focused on behavioral- and audience-based buying. Now, the trend is account-based marketing. But those former trends can teach you a lot about account-based marketing. Read the full article at MarketingProfs
VidCon 2016: Top Experts to Unlock Video Industry Secrets
The VidCon 2016 Industry Track will give attendees 22 different sessions where they can hear how to unlock the secrets behind the major video platforms. Brands, agencies, marketers, and creators won't want to miss this event!
iPhone SE: Apple's most powerful 4-inch smartphone
Mashable Senior Tech Correspondent Christina Warren goes hands-on for all the details on Apple's newest iPhone, from the inside out. The iPhone SE will be available to order beginning March 24, with full release a week later on March 31. Read more...
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