#SocialSkim: What Facebook's Algorithm Change Means, Plus 12 More Stories in This Week's Roundup

This week's all about optimization and user experience--from the social network and brand perspectives. Facebook grabbed headlines with a big algorithm change that aims to reward high-quality content, and social media industry leaders united to stress the gravity of live video. Read the full article at MarketingProfs

7 of the Best Branded Instagram Videos April 2016

As brands continue to produce innovative short-form video content on Instagram, we take a look at some of the best uploads on the micro-video platform in April 2016.

A Primer for Getting Ahead With Long-Tail Keywords

Long-tail keywords can help even smaller and newer websites "steal" traffic from big, established players. Here's the lowdown on the what, why, and how of long-tail keywords. Read the full article at MarketingProfs

A Primer for Getting Ahead With Long-Tail Keywords

Long-tail keywords can help even smaller and newer websites "steal" traffic from big, established players. Here's the lowdown on the what, why, and how of long-tail keywords. Read the full article at MarketingProfs

How To Boost Video Engagement with YouTube Poll Cards

YouTube Interactive Cards are the shiny, updated annotations that also work on mobile devices. We take a look at how you can boost engagement on your YouTube videos from using one of the newest - Poll Cards.

16-year-old wears $14,000 wardrobe at Coachella, because Coachella

Take a look at your bank account, assess the value of your car: chances are it's not worth as much as one single button in this girl's shirt. 

Kiernan Shipka is a 16-year-old actress who played Sally Draper in Mad Men. Recently, the actress attended Coachella, where she was spotted wearing a few different high-fashion ensembles. Normally her choices wouldn't attract particular attention, except for one tiny fact: her whole wardrobe cost about $14,000.

SEE ALSO: Dr. Dre showed up to Coachella, and people lost their minds

OK.

Sure, the actress might have overspent on these Camubutterfly denim shorts (approximating $2,190). She could have maybe downgraded her Stella McCartney Star shoes (costing approximately $1100). Read more...

More about Fashion, Coachella 2016, Coachella, and Watercooler

How Turkish Airlines is Winning Big at Video Marketing

When it comes to video marketing, Turkish Airlines is flying circles around the world's largest airline brands. So, what do a lot of the smaller airlines know about video marketing that most of the bigger airlines don't?

How Turkish Airlines is Winning Big at Video Marketing

When it comes to video marketing, Turkish Airlines is flying circles around the world's largest airline brands. So, what do a lot of the smaller airlines know about video marketing that most of the bigger airlines don't?

Top Vine Stars & Most-Watched Vine Creators: March 2016 Leaderboard

According to the latest online video ranking leaderboard from Tubular, the most-watched Vine creators for March 2016 include Bleacher Report, and the NBA, as well as top Influencers Lele Pons, and Thomas Sanders.

Top Vine Stars & Most-Watched Vine Creators: March 2016 Leaderboard

According to the latest online video ranking leaderboard from Tubular, the most-watched Vine creators for March 2016 include Bleacher Report, and the NBA, as well as top Influencers Lele Pons, and Thomas Sanders.

#SocialSkim: Facebook Tests Massive News Feed Revamp, Plus 13 More Stories in This Week's Roundup

Facebook tests a redesigned News Feed and explores how to monetize live video, while YouTube one-ups it by introducing live 360-degree video. Also: Twitter's tools that make targeting specific audiences a cinch, and the app that Pinterest bets on for global expansion. Read the full article at MarketingProfs

Top Online Video Creators Across Social Platforms: March 2016 Leaderboard

According to the latest online video ranking leaderboards from Tubular, BuzzFeed, Justin Bieber, NowThisNews, and the WWE were some of the top video creators across the big social video platforms in March 2016.

Top Online Video Creators Across Social Platforms: March 2016 Leaderboard

According to the latest online video ranking leaderboards from Tubular, BuzzFeed, Justin Bieber, NowThisNews, and the WWE were some of the top video creators across the big social video platforms in March 2016.

Rage Against the Mega-Corp.: How Your Small Business Can Dominate Search

Nearly every business in the world has a website today, and that means small businesses have to overcome nearly insurmountable search marketing odds to claim one of the few spots on the first pages of search engine results. Read the full article at MarketingProfs

Three PPC Landing Page Tips Hardly Anyone Takes Advantage Of

In PPC advertising, landing pages are crucial to performance. But not just any landing page will work for your industry or company. You can apply all the advice and best-practices experts tout, but sometimes those practices do the opposite of what you want: They hurt your PPC conversion rates. Read the full article at MarketingProfs

The Most-Popular Instagram Video Creators: March 2016 Leaderboard

Instagram remains one of the most important and relevant platforms to upload video content. But which creators are generating the most views on the site? We bring you right up-to-date with last month's most watched Instagram Video Creators Leaderboard.

YouTube Creator Rankings Leaderboard - Most Popular YouTube Channels March 2016

Videos uploaded to YouTube in March 2016 generated over 78 billion views, and music, and children-focused channels were among those with the highest view counts. We take a look at the most-watched YouTube channels for last month.

YouTube Creator Rankings Leaderboard - Most Popular YouTube Channels March 2016

Videos uploaded to YouTube in March 2016 generated over 78 billion views, and music, and children-focused channels were among those with the highest view counts. We take a look at the most-watched YouTube channels for last month.

The NBA is Crushing Other Sports Brands on Social Video

The NBA is one of the most watched sports brands on Facebook, Instagram, Vine, and YouTube, so if video marketers want to pick up a few tips for a winning social video marketing strategy, then they should take a closer look at some of NBA's tactics.

A 16-Item Checklist to SEO-Optimize Your Videos

Video is fast becoming the content medium of choice for US consumers, especially younger ones. And even though you might already be producing videos, you may not be getting the maximum ROI if you're not optimizing them for search on both Google and YouTube. Read the full article at MarketingProfs

The NBA is Crushing Other Sports Brands on Social Video

The NBA is one of the most watched sports brands on Facebook, Instagram, Vine, and YouTube, so if video marketers want to pick up a few tips for a winning social video marketing strategy, then they should take a closer look at some of NBA's tactics.

How Halo 5 YouTube Live-stream Smashed All Sales Records for Xbox

In October 2015, Xbox hosted a six-hour live-streamed event on YouTube which helped Halo 5 break sales records for the brand. Over the course of the event, around 8M viewers tuned in, with a dedicated 700K gamers staying for the full 6 hours.

How Halo 5 YouTube Live-stream Smashed All Sales Records for Xbox

In October 2015, Xbox hosted a six-hour live-streamed event on YouTube which helped Halo 5 break sales records for the brand. Over the course of the event, around 8M viewers tuned in, with a dedicated 700K gamers staying for the full 6 hours.

#SocialSkim: All You Need to Know About Facebook's F8, Plus 13 More Stories in This Week's Roundup

All about Facebook's annual F8 conference and all the shiny new things the company is working on. Also: Periscope's latest move to take on Snapchat, why social video might not save digital publishers, and 25 hacks to get the most bang for your social media buck. Read the full article at MarketingProfs

7 Expert Tips: How to Get YouTube to Recommend Your Video

Getting your videos to appear in YouTube's 'Suggested Videos' section can not only boost views to your content and channel, it can also lead to increased watch-time - YouTube's #1 ranking factor. We have 7 genuine expert tips that can increase the chances of YouTube recommending your video.

The Secret to More Effective Ads on Facebook: The Science of Testing

If Facebook were a country, it would be the biggest one... which is why it's so important for marketers to understand how to advertise effectively on Facebook. Your successful ad can make a huge impact on a potentially huge audience. Read the full article at MarketingProfs

7 Expert Tips: How to Get YouTube to Recommend Your Video

Getting your videos to appear in YouTube's 'Suggested Videos' section can not only boost views to your content and channel, it can also lead to increased watch-time - YouTube's #1 ranking factor. We have 7 genuine expert tips that can increase the chances of YouTube recommending your video.

How Reddit Helped Grow This YouTube Channel by Almost 6000% in 30 days

Who would have thought that a YouTube channel whose only content revolves around crushing mundane everyday items with an hydraulic press would generate over 41M views in just 30 days. That's the power of community engagement on Reddit.

How Reddit Helped Grow This YouTube Channel by Almost 6000% in 30 days

Who would have thought that a YouTube channel whose only content revolves around crushing mundane everyday items with an hydraulic press would generate over 41M views in just 30 days. That's the power of community engagement on Reddit.

Ad Blocking Isn't the End of the World, Marketers

The deluge of ad-blocking options (particularly on mobile) has myriad marketers in a panic. So, is all that anxiety over ad blocking warranted? Read the full article at MarketingProfs

Social Video Way More Important than TV for Generation Z

13-24 years olds, or Generation Z, are consuming far more free, and paid, online video than TV on average these days. And they are becoming more reliant than ever on social video to connect them to the outside world, and especially to their peers.

Social Video Way More Important than TV for Generation Z

13-24 years olds, or Generation Z, are consuming far more free, and paid, online video than TV on average these days. And they are becoming more reliant than ever on social video to connect them to the outside world, and especially to their peers.

Donald Trump Knows How to Promote, But Not on YouTube

Donald Trump is the king of self-promotion, but not when it comes to YouTube. We take a deep dive into his official YouTube channel to review the content, promotion, optimization, and community strategy of this 2016 Presidential Candidate.

Donald Trump Knows How to Promote, But Not on YouTube

Donald Trump is the king of self-promotion, but not when it comes to YouTube. We take a deep dive into his official YouTube channel to review the content, promotion, optimization, and community strategy of this 2016 Presidential Candidate.

#SocialSkim: Twitter Sacks Facebook, Plus 13 More Stories in This Week's Roundup

Read closely, because we spell out the future of social. Twitter landed a punch in social's quest to conquer sports and livestreaming, and WhatsApp finalized encryption that makes Apple vs. the FBI seem like peanuts. Also: Kik's bot store, and Slack in your office. Read the full article at MarketingProfs

4 Easy Ways Brands Can Get the Most From Instagram's New Features

Instagram is rolling out some exciting major new features, and in this post we take look at 4 easy ways that brands can benefit from longer video uploads to the platform.

4 Easy Ways Brands Can Get the Most From Instagram's New Features

Instagram is rolling out some exciting major new features, and in this post we take look at 4 easy ways that brands can benefit from longer video uploads to the platform.

LEGO & Facebook Video: Is the Brand Missing a Quick Win?

LEGO has found huge success with its video marketing strategy, and has millions of followers who engage with its content online. But it may be missing a trick by not uploading enough native videos to Facebook.

LEGO & Facebook Video: Is the Brand Missing a Quick Win?

LEGO has found huge success with its video marketing strategy, and has millions of followers who engage with its content online. But it may be missing a trick by not uploading enough native videos to Facebook.

Is Facebook Video the New Platform for Climate Change Discussion?

Climate change is an issue that generates passionate headlines around the world. It's also driving views and engagement on Facebook, YouTube, Vine, and Instagram.

Is Facebook Video the New Platform for Climate Change Discussion?

Climate change is an issue that generates passionate headlines around the world. It's also driving views and engagement on Facebook, YouTube, Vine, and Instagram.

#SocialSkim: Facebook Messenger for In-Store Payments? Plus 13 More Stories in This Week's Roundup

This week, big updates and new capabilities: Facebook looks to leap into mobile payments, and Snapchat unveils a feature-rich update. Also: Instagram's video-length limit; YouTube's plans to take on livestreaming; and tips for Facebook video and Pinterest Promoted Pins. Read the full article at MarketingProfs

Is Facebook Video the New Platform for Climate Change Discussion?

Climate change is an issue that generates passionate headlines around the world. It's also driving views and engagement on Facebook, YouTube, Vine, and Instagram.

Is Facebook Video the New Platform for Climate Change Discussion?

Climate change is an issue that generates passionate headlines around the world. It's also driving views and engagement on Facebook, YouTube, Vine, and Instagram.

#SocialSkim: Facebook Messenger for In-Store Payments? Plus 13 More Stories in This Week's Roundup

This week, big updates and new capabilities: Facebook looks to leap into mobile payments, and Snapchat unveils a feature-rich update. Also: Instagram's video-length limit; YouTube's plans to take on livestreaming; and tips for Facebook video and Pinterest Promoted Pins. Read the full article at MarketingProfs