You May Be Overlooking the Most Powerful Marketing Tool at Your Disposal

Often overlooked, meta descriptions for Web content are far more powerful than most marketers realize. Read the full article at MarketingProfs

#SocialSkim: Facebook's Enterprise Tool, Snapchat's Sunglasses: 11 Stories This Week

Among this week's headlines: 'Facebook at Work' to launch next month; Snapchat introduces Snap-taking connected glasses, rebrands; LinkedIn launches 'Learning,' gets cozy with new bot; four fatal LinkedIn prospecting errors; Millennials aren't shopping on social media... Read the full article at MarketingProfs

Online Video Metrics that Really Matter for Media Companies, Publishers, and Creators

Over the past decade, video measurement has gotten much more robust – and a lot more complex. We take a look at the online video metrics that really matter, particularly for media companies, video publishers, and video content creators.

Online Video Metrics that Really Matter for Media Companies, Publishers, and Creators

Over the past decade, video measurement has gotten much more robust – and a lot more complex. We take a look at the online video metrics that really matter, particularly for media companies, video publishers, and video content creators.

The most inspiring (or terrifying) monologues in film history

We all love good dialogue in movies, and two characters talking at cross-purposes creates great dramatic tension. 

But sometimes, the best moment in a film comes when one character steps forward and leaves it all on the table in an overwhelming monologueCineFix compiled their top monologues from throughout movie history, from heartbreaking to inspiring to terrifying-and some that are all three. 

Subscribe to CineFix for more videos: https://www.youtube.com/c/cinefix Read more...

More about Mashable Video, Monologues, Best Movies Ever, Movies, and Cinefix

Five Bold Predictions About the Future of SEO and Social Media Marketing

Marketers need to focus on some of the potentially radical changes in SEO and social media that lurk in our near future. Read the full article at MarketingProfs

The Future of Marketing Lies with YouTube & Facebook Video

A new report confirms that 48% of marketers will include YouTube in their content marketing strategy, with 39% stating that Facebook Video will also play a major part in campaigns.

Six Reasons You Should Embrace Addressable TV

The old methods of TV ad targeting and measurement need a serious upgrade. Enter addressable TV. It's the ability to show TV ads at the household level by using analytical profiling and segmentation. Read the full article at MarketingProfs

The Future of Marketing Lies with YouTube & Facebook Video

A new report confirms that 48% of marketers will include YouTube in their content marketing strategy, with 39% stating that Facebook Video will also play a major part in campaigns.

Google Just Got Rid of AdWords Converted Clicks. Now What?

Today, Google ends support for Converted Clicks in AdWords. If you're still using this metric in reports or for Target CPA bidding, here's what you'll have to do. Read the full article at MarketingProfs

Google Just Got Rid of AdWords Converted Clicks. Now What?

Today, Google ends support for Converted Clicks in AdWords. If you're still using this metric in reports or for Target CPA bidding, here's what you'll have to do. Read the full article at MarketingProfs

The Top Facebook Video Publishers: August 2016 Most-Popular

UNILAD, The Lad Bible, BuzzFeed Tasty, NowThisNews and The Daily Mail, were some of the most-watched publishers on Facebook for video content in August 2016. Take a look at the brand new Tubular Leaderboard for top Facebook creators for more information.

Four Steps to Lowering Your PPC Costs

You've probably noticed that you (and a lot of other advertisers) have recently been paying more for PPC campaigns than you used to. So how can you pay less, short of putting a stop to your PPC campaign or lowering your bids? Read the full article at MarketingProfs

The Top Facebook Video Publishers: August 2016 Most-Popular

UNILAD, The Lad Bible, BuzzFeed Tasty, NowThisNews and The Daily Mail, were some of the most-watched publishers on Facebook for video content in August 2016. Take a look at the brand new Tubular Leaderboard for top Facebook creators for more information.

Four Steps to Lowering Your PPC Costs

You've probably noticed that you (and a lot of other advertisers) have recently been paying more for PPC campaigns than you used to. So how can you pay less, short of putting a stop to your PPC campaign or lowering your bids? Read the full article at MarketingProfs

Don't Be Cheap With Your Landing Pages: Three Contrarian Ways to Improve Them

Until the Perfect Landing Page is created--an imaginary creature, no doubt--we will continue tweaking and testing and arguing the merits and faults of every landing page element. But these three unexpected tips will improve your landing page. Read the full article at MarketingProfs

Get the Latest Big Stats for Online Video [Webinar Replay]

Choosing the right strategy for your video marketing campaigns is more critical than ever. But what are the key trends to follow, and what is the role of media companies in the new video ecosystem? Join Tubular for our free webinar that promises to bring you right up to date with the latest insights, trends, and new data.

Get the Latest Big Stats for Online Video [Webinar Replay]

Choosing the right strategy for your video marketing campaigns is more critical than ever. But what are the key trends to follow, and what is the role of media companies in the new video ecosystem? Join Tubular for our free webinar that promises to bring you right up to date with the latest insights, trends, and new data.

#SocialSkim: Apple Takes Aim at Facebook's WhatsApp, Plus 12 More Stories This Week

This week's social roundup is all about community (and money). Apple puts Facebook's WhatsApp and other messaging platforms in its crosshairs, while YouTube introduces a new community feature. Also: Facebook's latest plans to make users shop on Messenger, and why B2B brands shouldn't shy away from Snapchat. Read the full article at MarketingProfs

This man embarked on an insane international quest for the new iPhone

A man from Thailand may have just completed the ultimate mission to get the new iPhone 7. 

Attapon Thaphaengphan spent over 19 hours waiting outside the Apple Store in Sydney, Australia, sitting in a queue of over 100 people... after flying there from Bangkok, Thailand. And the trip cost him $800, the Daily Mail reported. 

SEE ALSO: No, Apple, killing your headphone jack is not courage

The Apple superfan writes for iPhonemod.net, a Thai news blog about the smartphones. He chronicled his entire journey on Facebook, from grabbing a midnight snack at McDonald's to the magical moment his new phone was in the palms of his hands. Read more...

More about Apple, Thailand, Australia, Newiphone, and Iphone7

Instagram Video Was the Big Hit of Viacom's 2016 VMA's

While linear broadcast ratings were down for the 2016 VMA's, digital video views and engagements saw significant increases - especially on Instagram. In fact, total video engagements increased 58% on Instagram for VMA videos vs. last year!

Instagram Video Was the Big Hit of Viacom's 2016 VMA's

While linear broadcast ratings were down for the 2016 VMA's, digital video views and engagements saw significant increases - especially on Instagram. In fact, total video engagements increased 58% on Instagram for VMA videos vs. last year!

Top 10 best movie character introductions of all time

You only get one first impression and that counts double for movies. The way you meet a character, for better or worse, can define the rest of a movie. These are all the different ways a character can show up in a movie in some of the best character introductions of all time

Subscribe to CineFix for more videos: https://www.youtube.com/c/cinefix 

The best 'Overwatch' cosplay from DragonCon 2016

Simone Biles has never tried rhythmic gymnastics

Why Sirius Black has a bigger role in the 'Harry Potter' books than the movies

Mariah Carey ponders if corsets are normal loungewear in her reality show teaser Read more...

More about Willy Wonka The Chocolate Factory, Willy Wonka, Indiana Jones, Movie Lists, and Cinefix

8 Reasons Why Consumers Will Watch and Engage With Your Video

Did you know that there are eight different kinds of emotion that drive viewership of video from consumers? Find out which emotions trigger the need to watch, and engage with, video content.

8 Reasons Why Consumers Will Watch and Engage With Your Video

Did you know that there are eight different kinds of emotion that drive viewership of video from consumers? Find out which emotions trigger the need to watch, and engage with, video content.

Filipino filmmaker Lav Diaz grabs top prize at the Venice Film Festival

Filipino filmmaker Lav Diaz made history over the weekend when he won his country its first-ever Golden Lion, the top prize at the Venice Film Festival. 

His winning film, The Woman Who Left (Ang Babaeng Humayo), is a nearly four-hour black and white story of a woman traversing towards redemption from injustice.

SEE ALSO: You're tearing me apart, Australia!:Tommy Wiseau threatens to sue film festival

"My head is spinning right now, it's unbelievable," Diaz said. "This is for my country, for the Filipino, for the struggle of humanity. Thank you."

The story tracks a 60-something year old woman, Horacia Somorostro (portrayed by Charo Santos-Concio), who spent 30 years in prison for a crime she did not commit. She eventually finds redemption and forgiveness through random acts of kindness she encounters. Read more...

More about Golden Lion, Venice Film Festival, Philippines, Lav Diaz, and Entertainment

Top 10 Gaming Franchises Earn their Views from Influencers, Not Owned Content

When it comes to online video views, gaming is one of the most popular topics ever. Such is the popularity of user-generated content, all of the top 10 gaming franchises earn the majority of their views via Influencers, not via official branded videos.

'Enjoy the tea!': Man confronts racist conversation with a nice pot of tea

A Perth man's clever response after overhearing a racist conversation in a café has gone viral on Facebook.

In a post that has been "liked" more than 9,000 times, Jarred Wall described how during lunch, he overheard two elderly women speaking about Aboriginal Australians. He suggested their conversation was "less than distasteful with words like assimilation thrown around willy nilly."

SEE ALSO: Underpaid, under-protected: Australian football's women players deserve better

Instead of confronting the pair in-person, Wall became the living embodiment of Michelle Obama's now-iconic advice from the Democratic National Convention in July: "When they go low, we go high." He bought the two women a nice pot of tea and included a short but effective message on the receipt: "Enjoy the tea! Compliments of the 2 aboriginals [sic] sitting next to you on table 26." Read more...

More about Facebook, Aboriginal Australians, Australia, Watercooler, and Pics

#SocialSkim: Snapchat Ad Revenue to Near $1 Billion, Plus 11 More Stories This Week

Snapchat seems to be taking the reins of the social media realm, with projections that its ad revenues will reach nearly $1 billion next year and speculation that it will build hardware, such as augmented reality glasses. Also: Google's attempt to socialize shopping, Twitter's latest attempt to monetize Periscope, and ... Read the full article at MarketingProfs

5 Huge Insights to Get the Most Out of Twitter's Video Monetization Feature

Twitter has announced a new monetization feature for video publishers, but what do creators, and advertisers, need to know about the initiative? We bring you five huge insights into getting the most out of video on Twitter.

5 Huge Insights to Get the Most Out of Twitter's Video Monetization Feature

Twitter has announced a new monetization feature for video publishers, but what do creators, and advertisers, need to know about the initiative? We bring you five huge insights into getting the most out of video on Twitter.

A Day in the Life: BBC Worldwide's YouTube Channel Manager Thomas Martin

BBC Worldwide on YouTube carries some of the corporation's most well-known content, including Doctor Who, Sherlock, and Top Gear. We talked to its Senior YouTube Channel Manager who takes us through his day, and tells us about his biggest challenges and favorite parts of working on the BBC's YouTube properties.

The Three Rs That E-Commerce Marketers Should Master

We're all familiar with the 3 Rs from elementary school. These days, though, every marketer--especially those working in e-commerce--should have a firm grip on three other essential Rs: retention, retargeting, and re-engagement. Read the full article at MarketingProfs