Top Online Video Creators Across Social: October 2016

According to the latest online video ranking leaderboards from Tubular, BuzzFeed, UNILAD, The LAD BIble, and The Daily Mail were some of the top video creators across the big social video platforms in October 2016.

Liza Koshy's ready for her holiday party with YouTube Red's 'Jingle Ballin''

LOS ANGELES -  Home Alone and the holidays.

Those are two of digital star Liza Koshy's favorite things. She even purchased the "Merry Christmas Ya Filthy Animal" sweater back in June, in anticipation of December.

So when YouTube approached her with an idea for a holiday special, it was an obvious yes.

"I freaking love the holidays," the 20-year-old YouTuber, who first rose to fame on Vine, told Mashable in a recent Facebook Live interview. "I've been psyched for them. It's my favorite time of year. This one was super easy to agree to. It gave me the opportunity to do longer content. It's a 35-minute special. Everything I come up with myself has been seven minutes and below. Shorter form ... I was super excited to create something longer and see if I could even do it." Read more...

More about Youtube Red, Liza Koshy, Holidays, Jingle Ballin, and Youtube

Top Online Video Creators Across Social: October 2016

According to the latest online video ranking leaderboards from Tubular, BuzzFeed, UNILAD, The LAD BIble, and The Daily Mail were some of the top video creators across the big social video platforms in October 2016.

Facebook Pulls Facebook Live API Access From Prisma

Photo- and video-editing application Prisma announced earlier this month that iPhone 6s and iPhone 7 users could stream live on Facebook with the iOS app's visual effects applied to their streams, but not anymore.

Natasha Lomas of TechCrunch reported that Facebook revoked Prisma's access to its application-programming interface, telling the app's developers:

Your app streams video from a mobile device camera, which can already be done through the Facebook app. The live video API is meant to let people publish live video content from other sources such as professional cameras, multicamera setups, games or screencasts.

Lomas pointed out that the frequently asked questions page in the Facebook Live API documentation for developers does not explicitly state that streaming is prohibited from smartphone cameras, and it also says the API can be used to apply special effects to videos, which is what Prisma does.

Prisma co-founder Aram Airapetyan spoke with Lomas, saying there are still big plans for Facebook Live at Prisma, and adding that a new social-focused release is slated for mid-December. He said:

We were trying to fix the issue, but Facebook has a strong policy. It only lets us broadcast to different cameras, drones. Our app is no drone or camera. So this means we cannot do it.

The priority is the social feature coming soon. But after we launch it, we'll seriously consider giving our users an alternative for Facebook Live.

Readers: What are your thoughts on Facebook's action against Prisma?

Three Ways to Make Influencer Marketing Authentic Again

Influencer marketing hoped to reclaim authenticity in advertising by influencing the conversations consumers are already having with experts and one another. Along the way, it strayed. Here's how it can reclaim authenticity. Read the full article at MarketingProfs

YouTube Channel Rankings - Most Popular YouTube Creators October 2016

Videos uploaded to YouTube in October 2016 generated over 152 Billion views, and music, and children-focused channels were among those with the highest view counts. We take a look at the most-watched YouTube channels for last month.

YouTube Channel Rankings - Most Popular YouTube Creators October 2016

Videos uploaded to YouTube in October 2016 generated over 152 Billion views, and music, and children-focused channels were among those with the highest view counts. We take a look at the most-watched YouTube channels for last month.

Four Reasons You Should Be Investing in Ads on Vertical Search Sites

Vertical search sites--focused on shopping (e.g., Amazon), integrated search/discovery (e.g., Kayak), or tailored to high-consideration purchases (e.g., insurance)--are ideal places to advertise you relevant product or service. Read the full article at MarketingProfs

Four Reasons You Should Be Investing in Ads on Vertical Search Sites

Vertical search sites--focused on shopping (e.g., Amazon), integrated search/discovery (e.g., Kayak), or tailored to high-consideration purchases (e.g., insurance)--are ideal places to advertise you relevant product or service. Read the full article at MarketingProfs

#SocialSkim: Instagram's Livestreaming and Ephemeral Messages, Facebook's Fake-News Battle: 10 Stories This Week

Instagram's livestreaming and disappearing messages; Facebook's fake-news fight; livestreaming app Houseparty; Russia's LinkedIn ban; B2B social mistakes; SMB chatbots; Facebook holiday tips... Read the full article at MarketingProfs

Facebook Automated: Collect and Deliver Relevant Information With Automation

Automating marketing, including your Facebook marketing efforts, helps build long-lasting relationships with your customers; therefore, it has an impact on audience engagement levels--and your revenue. Read the full article at MarketingProfs

Facebook Video: Trends, Insights & Best Practices [FREE Webinar]

Join Tubular for our free online video webinar that promises to bring you right up to date with the latest insights, trends, and best practice for Facebook video.

Facebook Video: Trends, Insights & Best Practices [FREE Webinar]

Join Tubular for our free online video webinar that promises to bring you right up to date with the latest insights, trends, and best practice for Facebook video.

The Top Facebook Video Publishers: October 2016 Most-Popular

UNILAD, The Lad Bible, BuzzFeed Tasty, NowThisNews and The Daily Mail, were some of the most-watched publishers on Facebook for video content in October 2016. Take a look at the brand new Tubular Leaderboard for top Facebook creators for more information.

8 of The Best British Christmas Video Ads of 2016

Innovative Christmas ads from the top UK brands are almost as much of a tradition these days as a plate of home-made mince pies. We take a look at 8 of the best for 2016, from retail giants like Sainsburys, John Lewis, and Tesco.

Why SEO and PPC Are More Effective Together

Search engine optimization and pay per click are very different, but it's time to stop thinking about them as polar opposites. SEO and PPC aren't enemies. They are allies. They complement and benefit each other. Read the full article at MarketingProfs

Why SEO and PPC Are More Effective Together

Search engine optimization and pay per click are very different, but it's time to stop thinking about them as polar opposites. SEO and PPC aren't enemies. They are allies. They complement and benefit each other. Read the full article at MarketingProfs

8 of The Best British Christmas Video Ads of 2016

Innovative Christmas ads from the top UK brands are almost as much of a tradition these days as a plate of home-made mince pies. We take a look at 8 of the best for 2016, from retail giants like Sainsburys, John Lewis, and Tesco.

Andy Murray proves 2016 isn't all bad, receives congrats from J.K. Rowling

LONDON - 2016 hasn't been bad for everyone. 

Exhibit A: Andy Murray.

Beating 5-time champion Novak Djokovic to win his first ATP World Tour Finals title. 

The Scotsman just finished off the year as the world's number one tennis player. 

And Twitter is celebrating his success, because sometimes, it's nice to know that the nice guy doesn't always finish last.

SEE ALSO: Andy Murray declares he's a feminist and takes a stand against sexism in sports

As it happens, Murray has some pretty high-profile supporters:

I'd almost forgotten what it's like when the person you really, really want to win, wins!

👏🏻👏🏻👏🏻👏🏻👏🏻👏🏻👏🏻👏🏻👏🏻👏🏻👏🏻👏🏻 @andy_murray

- J.K. Rowling (@jk_rowling) November 20, 2016 Read more...

More about Twitter Moments, Patrick Stewart, Jk Rowling, Scotland, and Uk

Apple will replace batteries on iPhone 6S devices that are unexpectedly shutting down

Apple is now offering to replace batteries for the iPhone 6S, if users find that their devices are abruptly shutting down.

This is its second global repair offer, just days after the last one for the iPhone 6 Plus's screen issue.

SEE ALSO: There will be three new iPhones in 2017, report claims

"Apple has determined that a very small number of iPhone 6S devices may unexpectedly shut down. This is not a safety issue and only affects devices within a limited serial number range that were manufactured between September and October 2015," Apple said in a statement.  

The program is applicable globally. Users can visit authorized Apple service centres and get the serial number checked, to confirm if their iPhone 6S is affected or not. Read more...

More about Iphone 6s, Apple, Tech, and Mobile

#SocialSkim: LinkedIn Launches Audience Insights, Facebook Builds Unified Inbox: 11 Stories This Week

LinkedIn finally gives us audience insights; Facebook builds a unified inbox for all its properties; Snapchat sends users on a hunt for Snap-recording sunglasses, files IPO in secret; Pinterest builds "Explore" feature; Facebook faces post-election PR disaster Read the full article at MarketingProfs

3 Quick & Easy Ways to Make Your Videos More Search Engine Friendly [Infographic]

Did you know there are ways of making your video content more search engine friendly? The more information you provide about your video helps it become more discoverable via search. We bring you 3 quick tips you can implement today.

3 Quick & Easy Ways to Make Your Videos More Search Engine Friendly [Infographic]

Did you know there are ways of making your video content more search engine friendly? The more information you provide about your video helps it become more discoverable via search. We bring you 3 quick tips you can implement today.

Bringing Adtech In-House: Success or Stress for Brand Marketers?

A growing number of marketers believe that bringing adtech and martech solutions in-house is the way to go for improved cost-effectiveness, transparency, and access to data. But does it make sense for your organization? Read the full article at MarketingProfs

YouTube Retains Starring Role in Google's Portfolio

The latest figures from Alphabet Inc (the company formerly known as Google) are out, and although Alphabet didn't disclose how much money YouTube is making, experts estimate the video platform's annual revenue has now reached $10 billion.

YouTube Retains Starring Role in Google's Portfolio

The latest figures from Alphabet Inc (the company formerly known as Google) are out, and although Alphabet didn't disclose how much money YouTube is making, experts estimate the video platform's annual revenue has now reached $10 billion.

Holiday Marketing Campaigns: 'Tis the Season for Pinterest [Infographic]

Pinterest users tend to shop much more than the general public, and 67% of them admit to using Pinterest to plan for the holidays. Here's what you need to know to take advantage. Read the full article at MarketingProfs

Tips for Onsite Content Optimization With a Human Touch

Here's real advice for optimizing your website in a way that is both strategic and natural. Learn how to avoid Google penalties for over-optimized content, and get best-practices and character limit guidelines for optimization. Read the full article at MarketingProfs

What Smart, Successful Local Businesses Do to Attract Holiday Travelers

Local businesses, it's not too late to drive traffic and bookings for the busy holidays. Although there may not be enough time to start a blog or redesign a website, just a few small improvements to your online presence can make a huge impact. Read the full article at MarketingProfs

How to Manage Your Google Search Console Like a Pro

Google Search Console (previously Google Webmaster Tools) allows you to check your website's indexing status and to optimize its visibility for searchers. Here are issues you're like to face and how to deal with them. Read the full article at MarketingProfs

#SocialSkim: Facebook Sets Sights on LinkedIn, Trials TV Ads (Kinda): 13 Stories This Week

Facebook steps on LinkedIn's turf with a job-posting feature and begins to trial selling ads on TV screens; hope for Viners as Twitter considers selling it; Facebook revives gaming hopes with "Instant Gaming" platform; WhatsApp tests its version of Snapchat Stories; five top-notch Instagram tools for businesses; and much more... Read the full article at MarketingProfs

How to Convert a Viral Video Viewer: The Harmon Brothers Model

The legendary Harmon Brothers have a knack of turning viral video campaigns into real sales leads for their clients. We spoke to Daniel Harmon about their approach to video marketing campaigns.

Links, the Ranking Factor That Real Estate (and Other) Websites Ignore

Various ranking factors contribute to ranking your website and content high in search results, but the one that is seemingly ignored among them is consistently identified as the one with the biggest impact: links. Read the full article at MarketingProfs

How to Convert a Viral Video Viewer: The Harmon Brothers Model

The legendary Harmon Brothers have a knack of turning viral video campaigns into real sales leads for their clients. We spoke to Daniel Harmon about their approach to video marketing campaigns.

6 of the Best Branded Instagram Videos October 2016

As brands continue to produce innovative short-form snackable video content on Instagram, we take a look at some of the best uploads to the micro-video platform in October 2016.

6 of the Best Branded Instagram Videos October 2016

As brands continue to produce innovative short-form snackable video content on Instagram, we take a look at some of the best uploads to the micro-video platform in October 2016.

Facebook Open-Sources Community Cellular Manager

Facebook announced the open-sourcing of a solution aimed at furthering its mission of connecting the world.

Software engineers Kurtis Heimeri and Steve Muir and infrastructure strategist Shaddi Hasan announced in a blog post last week that the code for Community Cellular Manager is available via GitHub.

They described CCM as a software management and deployment suite that enables the operation of small-scale cellular networks, adding that it is compatible with the OpenCellular platform the social network introduced in June, as well as with third-party radio-access-network solutions and saying:

CCM is designed for reliable operation in environments with unreliable power and backhaul, providing fully disconnected operation for local voice and SMS services.

CCM requires only basic technical literacy, with a simple web interface for users of the system.

CCM makes coverage possible in areas where it was not economically viable with existing mobile network infrastructure: It can be run as a stand-alone system by small community network operators, or as a network service by larger operators that wish to leverage the power of community networking in rural areas.

Local agents use CCM's cloud user interface or SMS-based interfaces to manage their networks, allowing people in areas without coverage to install and operate the networks using local knowledge, infrastructure and tooling, dramatically lowering the expense of bringing access to areas far from traditional centralized infrastructure.

Heimeri, Muir and Hasan also detailed a CCM deployment:

In the Philippines, we've partnered with Globe Telecom and the University of the Philippines to practically validate this model of rural access. The first network utilizing the CCM software went up in a rural area lacking cellular coverage approximately 1.5 hours outside of Manila. The local community, primarily subsiding on agriculture and tourism, now has access to cellular connectivity. In conjunction with Globe and hardware vendor partners, we're in the process of scaling out this model of rural cellular access in the Philippines. Globe will leverage CCM to manage prepaid charging while forging business partnerships with organizations that can provide the local resources to carry out on ground operations.

#SocialSkim: Instagram Paves Path to E-Commerce, Twitter Builds Bots: 13 Stories This Week

Instagram's latest push to satisfy brands' need to sell; Twitter introduced bots for customer service; Pinterest launched three new types of Promoted Pins; LinkedIn now lets you compare your salary; co-founders of Vine change course with new livestreaming app; Facebook adds Snapchat-esque effects and masks; and much more... Read the full article at MarketingProfs

The Value of YouTube's New End Screens Feature for Brands and Publishers

YouTube End Screens are being rolled out to all creators, allowing you to add thumbnail overlays to the end of your videos. End Screens have the potential to drive real engagement so all brands and publishers should use them.

Four SEO Tips to Apply to Your E-Commerce Website Today

The success of an e-commerce store can be determined by whether it generates enough quality traffic that ultimately turns into sales. SEO can effectively drive traffic for all websites; e-commerce, however, presents unique challenges. Read the full article at MarketingProfs