Why BuzzFeed's Video Distribution Strategy Demands New Industry Metrics

BuzzFeed publishes content on over 30 platforms in seven languages in 11 countries, but data on unique visitors falls very short as it doesn't include people who watched BuzzFeeds videos on YouTube, Facebook, Snapchat Discover, Instagram, Yahoo, Tumblr, Vine, or their mobile app. Now the brand confirms how it analyses a different set of metrics in order to understand its impact across the globe.

The Two Most Powerful Fraud-Fighting Weapons Marketers Can Use

Fraud is an increasingly large problem in advertising, but marketers can (and should) be more proactive in solving it. These two approaches can help. Read the full article at MarketingProfs

Why BuzzFeed's Video Distribution Strategy Demands New Industry Metrics

BuzzFeed publishes content on over 30 platforms in seven languages in 11 countries, but data on unique visitors falls very short as it doesn't include people who watched BuzzFeeds videos on YouTube, Facebook, Snapchat Discover, Instagram, Yahoo, Tumblr, Vine, or their mobile app. Now the brand confirms how it analyses a different set of metrics in order to understand its impact across the globe.

Building a Virtual Reality Platform is One of Google's Biggest Moon Shots

With over 5 million Google Cardboard viewers already sold, Alphabet (Google's parent company) are making some serious investment into virtual reality video platforms.

10 Tools, Tactics, and Tips to Create Facebook Video Ads That Drive Business

Before jumping in and spending precious dollars on Facebook video ads, use these tools and tactics to create a powerful paid video campaign. Read the full article at MarketingProfs

How Twitch is Building a Huge Gamer Community to Rival YouTube

In 2015, the average Twitch user watched over 130 more minutes of video each month than the average YouTube viewer. In fact, the average Twitcher is on the site for over 7 hours per month, and that's a huge marketing and advertising opportunity for brands.

How Twitch is Building a Huge Gamer Community to Rival YouTube

In 2015, the average Twitch user watched over 130 more minutes of video each month than the average YouTube viewer. In fact, the average Twitcher is on the site for over 7 hours per month, and that's a huge marketing and advertising opportunity for brands.

Super Bowl 2016 Video Marketing Leads to a Brand Lift Buzz

Now that Super Bowl is over for another year, video marketers and advertisers can take a look back to see which ads resonated the most with the viewing public. We also reveal which brands received the most uplift from their Super Bowl content.

Geotargeting: Proven Practices of Location-Tailored SEO

You can optimize your website to rank better in local search engine results pages and avoid the informational noise and overload that often irritates your potential customers. Read the full article at MarketingProfs

Super Bowl 2016 Video Marketing Leads to a Brand Lift Buzz

Now that Super Bowl is over for another year, video marketers and advertisers can take a look back to see which ads resonated the most with the viewing public. We also reveal which brands received the most uplift from their Super Bowl content.

The Best Branded Videos Across Vine and Instagram: January 2015

As brands continue to produce innovative short-form video content on Instagram and Vine, we take a look at some of the best uploads and ads on the main micro-video platforms from January 2016.

How to Gain Credibility Among Millennials: Three Quick Show-and-Tell Tips

Millennial consumers have particularly high expectations. Having grown up with the Web and smartphones, they're also highly visual. You need to show them that your brand is worthy of their attention. Read the full article at MarketingProfs

The Best Branded Videos Across Vine and Instagram: January 2015

As brands continue to produce innovative short-form video content on Instagram and Vine, we take a look at some of the best uploads and ads on the main micro-video platforms from January 2016.

500 Million People are Watching Facebook Videos Every Day

500 million Facebook users are now watching an incredible 100 million hours of video on the site every day. That's just native uploads, it doesn't include YouTube, Vine, or Vimeo clips. This means that the average viewer is watching about 12 minutes of video a day on Facebook.

#SocialSkim: How Twitter's New Algorithm Works, Plus 10 More Stories in This Week's Roundup

Good tidings! Instagram officially launched multi-account support. Also: How does Twitter's new timeline actually work, and how do you activate it? And find out which platform outshone Facebook and Twitter as brands' favorite for the Super Bowl. Skim for the latest in social touchdowns. Read the full article at MarketingProfs

Political Campaign Ads Trump Super Bowl Content on YouTube in January 2016

Political video ads claimed 3 out of the 10 most viewed video ads on YouTube in January 2016. With caucus and primary season heating up, the candidates in the U.S. election race are turning to YouTube to get their message across.

Political Campaign Ads Trump Super Bowl Content on YouTube in January 2016

Political video ads claimed 3 out of the 10 most viewed video ads on YouTube in January 2016. With caucus and primary season heating up, the candidates in the U.S. election race are turning to YouTube to get their message across.

How to Get More Organic Traffic to Your Content

You can spend hours writing a comprehensive post, or spend thousands on creating interactive or video content, but if you don't have a strategy for getting it in front of eyeballs, nobody's going to see it. Read the full article at MarketingProfs

Late Night Television's Takeover of YouTube

Late night television stars like Jimmy Fallon, Jimmy Kimmel, and James Corden are not only huge hits on TV, they are also generating massive views and engagement for their online video content. We take a look at late night television's takeover of YouTube.

Late Night Television's Takeover of YouTube

Late night television stars like Jimmy Fallon, Jimmy Kimmel, and James Corden are not only huge hits on TV, they are also generating massive views and engagement for their online video content. We take a look at late night television's takeover of YouTube.

Four Crucial Things You Need to Be Doing for Search Marketing

Your PR and marketing efforts should work together for search marketing. To keep those efforts unified, consider doing the following. Read the full article at MarketingProfs

By 2020, 75% of Mobile Traffic will be Video [Cisco Study]

Video content will be responsible for an incredible 75% of total mobile data traffic by 2020, according to a new study by Cisco. That's the equivalent of 7 trillion video clips uploaded - 2.5 daily video clips for every person on earth.

By 2020, 75% of Mobile Traffic will be Video [Cisco Study]

Video content will be responsible for an incredible 75% of total mobile data traffic by 2020, according to a new study by Cisco. That's the equivalent of 7 trillion video clips uploaded - 2.5 daily video clips for every person on earth.

The War Against Ad Blocking: Publishers Fight for Their Livelihood

More consumers than ever are using ad-blocking technologies. To prevent those ad blocks, publishers need to put consumers first and give them a sense of control. Read the full article at MarketingProfs

#SocialSkim: How Facebook's Latest Algo Change Affects You, Plus 13 More Stories in This Week's Roundup

Find out about Facebook's latest algo update and open-to-all livestreaming, and whether you've got access to Instagram's multi-account support test. Also: a cool lesson from GaryVee on how Snapchat benefits B2B brands. Read the full article at MarketingProfs

Nine Things Every Successful Content Strategist Understands

If you aspire to be a successful content strategist or marketer, here are nine things you should plan on learning--the sooner, the better! Read the full article at MarketingProfs

How Jason Nash and Klarity Found Creator Success on Vine

Vine has given a voice to an array of new comedy stars who have mastered the art of telling engaging stories in just six seconds. Check out why established Viners Klarity and Jason Nash started creating content on Vine and how their Vines caught on with viewers.

How Jason Nash and Klarity Found Creator Success on Vine

Vine has given a voice to an array of new comedy stars who have mastered the art of telling engaging stories in just six seconds. Check out why established Viners Klarity and Jason Nash started creating content on Vine and how their Vines caught on with viewers.

U.S. Politics and the Late Night Talk Show: Who is Winning on Social Video?

Late Night Talk Shows are not only on the cutting edge of pop culture, but they are also winning big across social media for social video content relating to the 2016 Presidential Election. We take a look at how Fallon, Kimmel, Colbert, and others, are performing with their take on U.S. politics.

Tesla has applied for a dealership license in Michigan

What's the old adage? If you can't beat them, join them? Well, it seems that's exactly what Tesla is doing. The upstart EV automaker has applied for a dealership license in Michigan.

This is a change, of course, for Tesla because, up until now, it has been selling its cars around the country in company-run showrooms that sell direct to customers — thereby circumventing the dealership model. However, in 2014 Michigan Gov. Rick Snyder signed a bill into law that banned direct sales of vehicles, closing the loophole Tesla has been exploiting around the U.S. to avoid opening dealers.

See also: MIT team wins Hyperloop competition, Elon Musk predicts global transportation network Read more...

More about Cars, Tech, Transportation, Tesla, and Startups

Eye-Tracking Study: How Consumers View Display Ads

Do consumers actually notice online display ads served on Web pages? Which format of ads do people look at and engage with the most? Read the full article at MarketingProfs

U.S. Politics and the Late Night Talk Show: Who is Winning on Social Video?

Late Night Talk Shows are not only on the cutting edge of pop culture, but they are also winning big across social media for social video content relating to the 2016 Presidential Election. We take a look at how Fallon, Kimmel, Colbert, and others, are performing with their take on U.S. politics.