BuzzFeed publishes content on over 30 platforms in seven languages in 11 countries, but data on unique visitors falls very short as it doesn't include people who watched BuzzFeeds videos on YouTube, Facebook, Snapchat Discover, Instagram, Yahoo, Tumblr, Vine, or their mobile app. Now the brand confirms how it analyses a different set of metrics in order to understand its impact across the globe.
Monday, February 22, 2016
Why BuzzFeed's Video Distribution Strategy Demands New Industry Metrics
BuzzFeed publishes content on over 30 platforms in seven languages in 11 countries, but data on unique visitors falls very short as it doesn't include people who watched BuzzFeeds videos on YouTube, Facebook, Snapchat Discover, Instagram, Yahoo, Tumblr, Vine, or their mobile app. Now the brand confirms how it analyses a different set of metrics in order to understand its impact across the globe.
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