12 Reasons Why Video is Changing Everything for Traditional Media

2016 sees video firmly at the forefront of consumer consumption, whatever the platform, whatever the device. Traditional media publishers and new players in digital media must deliver video content to the audience on the audience's terms.

12 Reasons Why Video is Changing Everything for Traditional Media

2016 sees video firmly at the forefront of consumer consumption, whatever the platform, whatever the device. Traditional media publishers and new players in digital media must deliver video content to the audience on the audience's terms.

Students surprise Spanish teacher with hilarious video of himself

Teachers are like actors: the bigger the entrance, the more people will applaud.

Students at Turner High School in Kansas City, Kansas love their Spanish teacher, Señor (Andrew) Ward. For months, Señor Ward has been greeting his students with the same over-the-top salutation: Buenos días! So the students decided to honor their teacher the best way they knew how: with Facebook video.

SEE ALSO: Lightning strikes hit kid's birthday party and soccer match in Europe

For weeks, the students had been quietly filming their teacher. They then put together a careful montage of Señor Ward's performances - and the result was, predictably, hilarious. Read more...

More about Teachers, Students, Watercooler Viral Videos, Viral Video, and Watercooler

Feelings are unavoidable while watching these wolf pups play

These precious little wolf pups step out of their den to bring the world more happiness and joy. Try not to squeal too loudly as you watch these 1-month-old wolf pups play. Read more...

More about Video, Animals, Cute, Watercooler, and Videos

#SocialSkim: Twitter's 140+ Character Limit (Finally!), Plus 11 More Stories in This Week's Roundup

Finally, Twitter officially gives you more room to express yourself, and Facebook updates Facebook Live so you can skip to the good parts. Also: pay-to-boost reach on Instagram, Foursquare's unchatty chatbot, and social media growth worldwide. Read the full article at MarketingProfs

YouTube Creator Rankings Leaderboard - Most Popular YouTube Channels April 2016

Videos uploaded to YouTube in April 2016 generated over 100 billion views, and music, and children-focused channels were among those with the highest view counts. We take a look at the most-watched YouTube channels for last month.

Chewbacca Mask Video Smashes Facebook Live Record: 141M Views and Counting

Who would have thought that a video about a Chewbacca mask would not only go viral across the Internet, but would shatter all Facebook Live records in just 4 days! And, with over 140M+ views, a number of brands are also benefitting from the exposure.

Chewbacca Mask Video Smashes Facebook Live Record: 141M Views and Counting

Who would have thought that a video about a Chewbacca mask would not only go viral across the Internet, but would shatter all Facebook Live records in just 4 days! And, with over 140M+ views, a number of brands are also benefitting from the exposure.

29 Big Online Video Marketing Statistics That Media Brands Need to Know

Traditional media brands need to incorporate digital video as part of their marketing strategy in 2016 and beyond. We take a look at 29 tweetable reasons why.

How NowThis Became the Most Watched News Publisher on Facebook

NowThis is the most-watched news publisher on Facebook, with over 1.2B video views on the platform in April 2016. Learn how this Millennial-friendly publisher is crushing traditional broadcasters when it comes to news and current affairs distribution.

How NowThis Became the Most Watched News Publisher on Facebook

NowThis is the most-watched news publisher on Facebook, with over 1.2B video views on the platform in April 2016. Learn how this Millennial-friendly publisher is crushing traditional broadcasters when it comes to news and current affairs distribution.

#SocialSkim: Snapchat Changing Its Algorithm, Plus 13 More Stories in This Week's Roundup

From Snapchat's plans to introduce a non-chronological algorithm to social networks' taking on the role of news organization to Google's new topic-driven social product and Twitter's tweak of it's character limit, the social giants tried tackling challenges from all corners. Read the full article at MarketingProfs

Big Brands Back Big Investment in Online Video

The 2016 NewFronts showcased a host of new online video initiatives from big brands like The New York Times, Hulu, Hearst, and Playboy. We take a look at how media companies are investing big in video content in 2016.

#SocialSkim: Amazon Debuts YouTube Competitor, Plus 14 More Stories in This Week's Roundup

Product launches and redesigns were the talk of the town this week. Amazon surprised us all and introduced a user-generated video service to take on YouTube, and Instagram launched a redesigned app and icon. Read the full article at MarketingProfs

Seven Technical SEO Mistakes Ruining Your Search Rankings

Technical SEO mistakes are the silent killer of campaigns. They not only disrupt user experience but also make Google hate your website. Fix these seven mistakes to help you achieve your goal of ranking high on search results pages. Read the full article at MarketingProfs

Six Top SEO Factors in 2016

It's no secret that SEO has been changing--fast. Once, it was all about title tags, keywords, and backlinks. Today, SEO needs to take into consideration so much more. Read the full article at MarketingProfs

YouTube Reaches More 18-49 Year Olds Than Top 10 Primetime US TV Shows

In its annual Brandcast event, YouTube confirmed that it reaches more US 18-49 year-olds during prime time than the top 10 TV shows combined, and that brands who advertise on YouTube rather than TV during primetime reach 56% more of this age group.

YouTube Reaches More 18-49 Year Olds Than Top 10 Primetime US TV Shows

In its annual Brandcast event, YouTube confirmed that it reaches more US 18-49 year-olds during prime time than the top 10 TV shows combined, and that brands who advertise on YouTube rather than TV during primetime reach 56% more of this age group.

Truck Wrap design and car graphics Advertising

Your company logo is one of the most important aspects of your marketing collateral.  It's how people will identify your company. And the last thing you want is a blurry, pixelized logo being the first thing a potential customer sees from you. No matter the size of your company a vector logo is needed.

When a logo is created in vector format, it's made up of points, which can be scaled to a larger or smaller size, without losing it's crisp quality. If your logo is anything but an .EPS or .AI file, then it's not vector, and will need to be digitized. This is something Advertising Vehicles can do for you when designing your vehicle wrap or transit advertisement. (Note: depending on the complexity of your logo, this could take a good number of hours – see your AE for details).

Hopefully if you're here, you're interested in a vehicle wrap or transit advertising, which means a vector logo is of the utmost importance.

The FedEx logo below shows a raster (i.e. JPEG) version of the logo next to a vector version of the logo. Obviously the one on the right, the vector version, is what you'd want to use for printing – this includes brochures, business cards, and vehicle wraps. Even on the side of a truck, the vector logo is going to have the same crispness and quality that it would have on a business card.

http://j.mp/1T3ZEoz

- See more at: http://www.advertisingvehicles.com/industry-insight/truck-advertising-the-importance-of-a-vector-logo/#sthash.glxEaDdH.dpuf



 

How to Use Sequential Retargeting in Google Adwords for YouTube

Did you know that you can use sequential retargeting as part of your Google Adwords for YouTube advertising campaign? By specifically targeting viewers based on their previous actions, you can return different content based on where they are in the sales funnel.

How to Use Sequential Retargeting in Google Adwords for YouTube

Did you know that you can use sequential retargeting as part of your Google Adwords for YouTube advertising campaign? By specifically targeting viewers based on their previous actions, you can return different content based on where they are in the sales funnel.

Best-Practices for Facebook Video Ads

What elements help video ads stand out in the Facebook News Feed on mobile devices? Which tactics can help brands keep users engaged with ads? Read the full article at MarketingProfs

#SocialSkim: Snapchat Overtakes Facebook in Video, Inks Olympics Deal; Plus 10 More Stories in This Week's Roundup

This week's 'Skim is all about maximizing views and visibility. Snapchat has done the impossible and overtaken Facebook in video views, and the ephemeral-messaging app also signed an unprecedented deal with NBC to give the Olympics a Snapchat makeover. Read the full article at MarketingProfs

How Facebook is Driving 92% of Video Views for Taco Bell

Taco Bell has been using video as part of its digital marketing strategy since 2011, and the brand is active across most of the main social video platforms. Facebook is driving 92% of its video views, but Instagram Video is generating the most engagement.

How Facebook is Driving 92% of Video Views for Taco Bell

Taco Bell has been using video as part of its digital marketing strategy since 2011, and the brand is active across most of the main social video platforms. Facebook is driving 92% of its video views, but Instagram Video is generating the most engagement.

Top 7 Social Video Tips & Takeaways from Social Media Marketing World

There were some amazing takeaways and tips for brands, creators, and video marketers from this year's Social Media Marketing World. We're a long way from the days when social media marketers viewed video and YouTube as a small piece of the content marketing pie, at #SMMW16 video took its place as king of online content.

Top 7 Social Video Tips & Takeaways from Social Media Marketing World

There were some amazing takeaways and tips for brands, creators, and video marketers from this year's Social Media Marketing World. We're a long way from the days when social media marketers viewed video and YouTube as a small piece of the content marketing pie, at #SMMW16 video took its place as king of online content.

Video Marketers: Stop Using 'Reach' as the Go-to Metric

YouTube reaches more 18 to 49 year olds than any cable TV, or broadcast network in the US, but should 'reach' be the only metric that continues to matter to the industry?

Video Marketers: Stop Using 'Reach' as the Go-to Metric

YouTube reaches more 18 to 49 year olds than any cable TV, or broadcast network in the US, but should 'reach' be the only metric that continues to matter to the industry?