Your company logo is one of the most important aspects of your marketing collateral. It's how people will identify your company. And the last thing you want is a blurry, pixelized logo being the first thing a potential customer sees from you. No matter the size of your company a vector logo is needed.
When a logo is created in vector format, it's made up of points, which can be scaled to a larger or smaller size, without losing it's crisp quality. If your logo is anything but an .EPS or .AI file, then it's not vector, and will need to be digitized. This is something Advertising Vehicles can do for you when designing your vehicle wrap or transit advertisement. (Note: depending on the complexity of your logo, this could take a good number of hours – see your AE for details).
Hopefully if you're here, you're interested in a vehicle wrap or transit advertising, which means a vector logo is of the utmost importance.
The FedEx logo below shows a raster (i.e. JPEG) version of the logo next to a vector version of the logo. Obviously the one on the right, the vector version, is what you'd want to use for printing – this includes brochures, business cards, and vehicle wraps. Even on the side of a truck, the vector logo is going to have the same crispness and quality that it would have on a business card.
http://j.mp/1T3ZEoz
- See more at: http://www.advertisingvehicles.com/industry-insight/truck-advertising-the-importance-of-a-vector-logo/#sthash.glxEaDdH.dpuf
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