We just got more proof that Instagram is an essential social media tool, even for the world's richest tech company, as Apple's iBooks finally launched its account on the service on Saturday.
Starting with an animation of the cover of Emma Cline's widely praised debut novel The Girls, the post includes a blurb about the book's "terrifying events that forever change protagonist Evie Boyd, a disaffected teenager drawn into a Mason Family-like cult."
That's pretty much how the account is used over the course of 15 posts, with personal message-style promotions of books available on iBooks mixed with still images, notes and animations. Read more...
This week, falling user satisfaction on social platforms, Reddit's new plan to lure advertisers, Twitter's big live-streaming news, nine new and mostly secret Facebook targeting options, and more! Read the full article at MarketingProfs
L'Oreal is the most-watched beauty brand, generating nearly 90M video views in June 2016. With over 60 different online video properties, we take a look at how L'Oreal is reaching out to consumers across the world.
L'Oreal is the most-watched beauty brand, generating nearly 90M video views in June 2016. With over 60 different online video properties, we take a look at how L'Oreal is reaching out to consumers across the world.
According to the latest online video ranking leaderboard from Tubular, the most-watched Vine creators for June 2016 include Bleacher Report, NBA, and MLB, as well as top Influencers Lele Pons, and Thomas Sanders.
According to the latest online video ranking leaderboard from Tubular, the most-watched Vine creators for June 2016 include Bleacher Report, NBA, and MLB, as well as top Influencers Lele Pons, and Thomas Sanders.
Did you know that 76% of views of Brexit-related video content were via Facebook? Or that only 37% of the people who watched Brexit-related videos on YouTube were located in the UK?
Two hours of zombie talk greeted fans at Comic-Con Friday afternoon when The Walking Dead and Fear The Walking Dead held back to back panels spilling secrets - but not THAT Negan secret - about their respective new seasons.
"We're not going to speak about it," star Andrew Lincoln explained early on in the chat about totally dodging the "Who does Negan kill?" Walking Dead question. "It's a really shitty start to the season but hang in there - we're heading toward the greatest showdown since Terminus."
That certainly got the giant Hall H crowd pumped. Check out more highlights from both panels below. Read more...
Videos uploaded to YouTube in June 2016 generated over 109 billion views, and music, and children-focused channels were among those with the highest view counts. We take a look at the most-watched YouTube channels for last month.
Videos uploaded to YouTube in June 2016 generated over 109 billion views, and music, and children-focused channels were among those with the highest view counts. We take a look at the most-watched YouTube channels for last month.
Keyword research has changed a lot over the past few years--from merely searching for long-tail opportunities with lower competition... to in-depth niche research. These four tools will help you adapt to the ongoing evolution of search engine optimization. Read the full article at MarketingProfs
We take a close look at Periscope, Facebook Live, and YouTube mobile live streaming, and how some brands and video marketers are using these platforms to their advantage.
We take a close look at Periscope, Facebook Live, and YouTube mobile live streaming, and how some brands and video marketers are using these platforms to their advantage.
Livestreaming again dominates the social media narrative, with Facebook outlining its censorship policy after the broadcast of high-profile graphic content on the network, and Twitter's new push for sports and entertainment livestream partnerships. Read the full article at MarketingProfs
My Cupcake Addiction video content has generated nearly 1 Billion views on YouTube and Facebook. The woman behind the sweet treat empire has worked with a number of brands along the way, and tells us what makes for the sweetest deal.
The statistics don't lie - online video is huge. If your business hasn't yet joined the trend, here are 5 data-driven reasons to jump on the bandwagon before you're left behind.
A new feature alters how--and why--we use Snapchat, and Facebook's News Feed tweaks has many publishers up in arms. Also: how to boost your SEO with social, an infographic on Facebook ad-targeting, and Snapchat's new demographic. Read the full article at MarketingProfs
Your SEO efforts have been paying off with steady website traffic... until the inevitable happens: Organic traffic stops growing. But getting past the "SEO plateau," one of the greatest challenges for online businesses, is possible. Read the full article at MarketingProfs
Ad receptivity has always played a role in advertising's success, but today's sophisticated and message-bombarded consumers now make it an essential consideration in mobile advertising. Read the full article at MarketingProfs
Nexon and NAT Games announced the launch of Heroes of Incredible Tales (HIT) on iOS and Android. The hack-n-slash RPG challenges players to defeat evil forces and save the world from darkness.
In each of HIT's 200 campaign levels, gamers can use a virtual joystick to move their characters around environments, and tap buttons to attack, activate skills or defend against oncoming attacks. Users can also toggle auto play, which allows the computer to control their characters.
As gamers progress, their heroes will level up, which improves their stats. Users can also upgrade their heroes' skills, as well as unlock new skills for their heroes over time. Finally, gamers can collect new upgradable weapons and armor items for their heroes as they play.
Outside of the game's single-player campaign, users can complete daily dungeons, as well as participate in a single-player Tower of Trials mode. The game also includes cooperative and competitive real-time multiplayer modes, including an Arena and Guild War, among others.
In a statement, Yong-Hyun Park, CEO of NAT Games, commented:
With HIT, we set out to raise the bar of core gaming standards and redefine player expectations on these powerful mobile devices. With the game's visceral HD graphics, living 3-D environments and fast and fun combat, we're confident that console and PC players around the world will feel right at home when they get their hands on HIT.
Increasing content noise and competition, greater reliance on pay-to-play content promotion models, and over-promotion and channel saturation that sabotage your marketing efforts... You can conquer those negative trends. Read the full article at MarketingProfs
Safety regulators are leaving no stone unturned at Tesla since the first known fatality involving the company's semi-autonomous driving system, Autopilot, was reported last week.
The National Highway Traffic Safety Administration (NHTSA) has opened an investigation involving a Tesla crash - the second in as many weeks. This most recent probe involves a Model X SUV that crashed in Pennsylvania on July 1, Automotive Newsreports.
The Model X reportedly hit a guardrail then swerved across a number of lanes. When it hit the median, it rolled over onto its roof. Both the driver and passenger were injured in the crash. Read more...
Are you getting the best ROI from your Influencer marketing campaigns on YouTube? We take a look at 9 ways you can rock your digital video strategy to get the most out of your content.
