![How-to Videos: 1 in 3 Will Purchase a Product After Watching a Tutorial [Study]](https://lh3.googleusercontent.com/blogger_img_proxy/AEn0k_sJWxKLgUDkpogRdThAa71sTPCw1dQy5fLWY1jVF76sN-4iQXGwjjrpcfJ3z5QWFwdMm1ffkxFzjhzmsdPB0hvQDZzpq21JC2cB0icaX9iAs3U1HJcPGUvlONzzHkvHC94ftdE2XLgJ1D4NoC0LpBQdM9JR2UYhuu7wdu6HrE2zPWVL9hnb-I78R44NzUrsiX5tJh8q_308Cvk=s0-d "How-to Videos: 1 in 3 Will Purchase a Product After Watching a Tutorial [Study]")
Searches for "how-to" do something on YouTube are growing 70% year-on-year. Around 1 in 3 millennials confirm that they will go on to purchase a product as a direct result of watching a tutorial that features it, with beauty and DIY being two of the most searched-for "how-to" subjects.
Wednesday, May 13, 2015
How-to Videos: 1 in 3 Will Purchase a Product After Watching a Tutorial [Study]
Searches for "how-to" do something on YouTube are growing 70% year-on-year. Around 1 in 3 millennials confirm that they will go on to purchase a product as a direct result of watching a tutorial that features it, with beauty and DIY being two of the most searched-for "how-to" subjects.
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