![How-to Videos: 1-in-3 Will Purchase a Product After Watching a Tutorial [Study]](https://lh3.googleusercontent.com/blogger_img_proxy/AEn0k_vfIorZgwK_qG_Zye_MvOMHoR9QtmO23bgSQHSNNIkO67nQ8MDhPC6Nc1w0S8DVSETLVLJMTbDzaqoV2l4BKKDzCyehjZynwVGzcqf2Zgj6FxzOhbReTsbjVyBUqkML8a9uQl2QpqdxbYmAmB9BBp_MVIAyyNa194hHrdxU4LoMlAn5vkugcWNO4dng4CnBKw1APb55tKg9UEE=s0-d "How-to Videos: 1-in-3 Will Purchase a Product After Watching a Tutorial [Study]")
Searches for "how-to" do something on YouTube are growing 70% year-on-year. Around 1 in 3 millennials confirm that they will go on to purchase a product as a direct result of watching a tutorial that features it, with beauty and DIY being two of the most searched-for "how-to" subjects.
Wednesday, May 13, 2015
How-to Videos: 1-in-3 Will Purchase a Product After Watching a Tutorial [Study]
Searches for "how-to" do something on YouTube are growing 70% year-on-year. Around 1 in 3 millennials confirm that they will go on to purchase a product as a direct result of watching a tutorial that features it, with beauty and DIY being two of the most searched-for "how-to" subjects.
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