User-generated video content, rather than branded, makes up a significant portion of the top videos uploaded to Facebook, YouTube and Vine. A lot of these fan videos reference brands, and not always in the best light. But there's hope for agencies and marketing teams if they can capitalize on the trend and gain back their share-of-voice.
Thursday, May 7, 2015
User-Generated Video Content Is Drowning Out Brands: But There's Hope
User-generated video content, rather than branded, makes up a significant portion of the top videos uploaded to Facebook, YouTube and Vine. A lot of these fan videos reference brands, and not always in the best light. But there's hope for agencies and marketing teams if they can capitalize on the trend and gain back their share-of-voice.
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