When building a successful multi-platform video strategy, brands need to know what type of content works best on which social video site. For instance, did you know that uploading a native video to Facebook can generate an enormous amount of views on the first day, but uploading the same video to YouTube can lead to more views and engagement in the long run? A new report from Tubular and Ogilvy offers brands an insight into how they can get the best out of YouTube, Facebook, Vine, and Instagram Video.
Tuesday, July 28, 2015
Facebook Video Owns Day One, But YouTube Wins the Long-Term Love
When building a successful multi-platform video strategy, brands need to know what type of content works best on which social video site. For instance, did you know that uploading a native video to Facebook can generate an enormous amount of views on the first day, but uploading the same video to YouTube can lead to more views and engagement in the long run? A new report from Tubular and Ogilvy offers brands an insight into how they can get the best out of YouTube, Facebook, Vine, and Instagram Video.
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