Google's 'Consumer Barometer' gives video marketing teams an insight into how shoppers are using the Internet and video to research, review, compare, and purchase goods and services across the world. With data in 10 product categories across 45 countries, it's a resource all marketers should be using to create campaigns around a target audience.
Monday, August 31, 2015
Online Video: How Consumers Use Resources to Research and Buy
Google's 'Consumer Barometer' gives video marketing teams an insight into how shoppers are using the Internet and video to research, review, compare, and purchase goods and services across the world. With data in 10 product categories across 45 countries, it's a resource all marketers should be using to create campaigns around a target audience.
Saturday, August 29, 2015
Evan Carmichael: YouTube Channel Review - Through the 'Reel' Wringer
Video marketing series 'Through the Wringer' takes an in-depth look at a YouTube channel and reviews the content, programming, marketing, and audience strategy for clues to success. This week, Evan Carmichael gets the Reel Wringer treatment.
Donald Trump More Popular With Female Viewers on YouTube Than Hillary Clinton
In the past 30 days, Republican Presidential candidates Donald Trump, and Jeb Bush, have generated more engagement from female viewers on YouTube than Hillary Clinton. But engagement from male viewers still far outweighs that of female viewers, by 9 to 1 in some cases.
How Buzzfeed is Taking Over the World - One Video at a Time
In July 2015, videos uploaded to BuzzFeed properties generated over 1.9B views across the main video platforms, and 5 out of the top 20 most watched videos in the past 90 days are videos posted to Buzzfeed accounts. We take a look at how Buzzfeed is taking over the world, one video at a time.
Friday, August 28, 2015
Evan Carmichael: YouTube Channel Review - Through the 'Reel' Wringer
Video marketing series 'Through the Wringer' takes an in-depth look at a YouTube channel and reviews the content, programming, marketing, and audience strategy for clues to success. This week, Evan Carmichael gets the Reel Wringer treatment.
Donald Trump More Popular With Female Viewers on YouTube Than Hillary Clinton
In the past 30 days, Republican Presidential candidates Donald Trump, and Jeb Bush, have generated more engagement from female viewers on YouTube than Hillary Clinton. But engagement from male viewers still far outweighs that of female viewers, by 9 to 1 in some cases.
Facebook Content ID for Video is Coming, Addresses Freebooting
The issue of freebooted video content being uploaded to Facebook is a serious issue for many media companies, brands, and creators. But today, Facebook has publicly addressed the problem and promised more robust rights management for licensed video content.
Thursday, August 27, 2015
How Buzzfeed is Taking Over the World - One Video at a Time
In July 2015, videos uploaded to BuzzFeed properties generated over 1.9B views across the main video platforms, and 5 out of the top 20 most watched videos in the past 90 days are videos posted to Buzzfeed accounts. We take a look at how Buzzfeed is taking over the world, one video at a time.
Facebook Content ID for Video is Coming, Addresses Freebooting
The issue of freebooted video content being uploaded to Facebook is a serious issue for many media companies, brands, and creators. But today, Facebook has publicly addressed the problem and promised more robust rights management for licensed video content.
JJ Watt and Gatorade Teach Us 8 Lessons in Video Marketing
Gatorade has teamed up with NFL superstars JJ Watt, and Peyton and Eli Manning, on a new campaign that encourages students to “Sweat It to Get It” if they want to try the sports drink. We take a look at the ads and tell you 8 reasons why we love them, and why video marketers should too.
JJ Watt and Gatorade Teach Us 8 Lessons in Video Marketing
Gatorade has teamed up with NFL superstars JJ Watt, and Peyton and Eli Manning, on a new campaign that encourages students to “Sweat It to Get It” if they want to try the sports drink. We take a look at the ads and tell you 8 reasons why we love them, and why video marketers should too.
Wednesday, August 26, 2015
President Obama on shooting of WDBJ7 journalists: 'It breaks my heart'
President Obama made his first public comments on the tragic shooting deaths of two journalists during a live TV broadcast outside of Roanoke, Virginia, Wednesday
"It breaks my heart every time you read about or hear about these kind of incidents," he said during a planned television interview at the White House.
"What we know is that the number of people that die from gun-related incidents around this country dwarfs any deaths that happen through terrorism," he continued.
Obama was spoke with Monica Malpass of WPVI, ABC's Philadelphia affiliate as part of a wider-ranging interview set to air tomorrow Read more...
More about Television, Barack Obama, Virginia, Shooting, and Us WorldFacebook Video Compilation Pages Get 3x More Views Than Top Branded Creator Pages
Facebook compilation pages, or aggregator accounts, are big news on the networking site with the top 10 most successful pages generating 7.1 billion views in July 2015 alone. That's almost 3x the views of the top branded Facebook pages like Buzzfeed Video.
Facebook Video Compilation Pages Get 3x More Views Than Top Branded Creator Pages
Facebook compilation pages, or aggregator accounts, are big news on the networking site with the top 10 most successful pages generating 7.1 billion views in July 2015 alone. That's almost 3x the views of the top branded Facebook pages like Buzzfeed Video.
Tuesday, August 25, 2015
Baxter the robot can beat you at Connect Four
Sometimes a robot would just like to play a nice, quiet game of Connect Four, rather than languishing on a busy factory floor.
On Sunday at Robotronica, a robotics event in Brisbane, Baxter the robot went head to head with kids of all ages, wielding the little yellow and red disks with its mechanical hand. The android even frowned when it lost, which was often.
Created by the Boston company Rethink Robotics, Baxter is built to be easily programmable and to safely work alongside humans. It's also equipped with sensors that let it perceive the world around it, and spring joints so it can move its limbs flexibly. Due to all these characteristics, the Baxter at Robotronica is normally used for research and teaching at the Queensland University of Technology (QUT). Read more...
More about Robots, Australia, Robotics, Tech, and BaxterThree Ways to Grow a YouTube Audience Who Love You [Ownage Pranks Case Study]
![Three Ways to Grow a YouTube Audience Who Love You [Ownage Pranks Case Study]](http://www.reelseo.com/wp-content/uploads/2015/08/OwnageCharacters-200x113.jpg "Three Ways to Grow a YouTube Audience Who Love You [Ownage Pranks Case Study]")
Ownage Pranks is a hugely successful YouTube channel with 3.3 million subscribers, but it wanted to learn more about growing its subscriber base even further to attract more ad revenue. The creators behind the prank-based channel turned to an agency for advice, and all video creators can benefit from the programming and optimization strategy tips.
Three Ways to Grow a YouTube Audience Who Love You [Ownage Pranks Case Study]
Ownage Pranks is a hugely successful YouTube channel with 3.3 million subscribers, but it wanted to learn more about growing its subscriber base even further to attract more ad revenue. The creators behind the prank-based channel turned to an agency for advice, and all video creators can benefit from the programming and optimization strategy tips.
Monday, August 24, 2015
Caitlyn Jenner Halloween costume prompts outcry
Yes, it is that time of the year again. It may be August, but topical and tasteless Halloween costumes are already popping up — ready to destroy what should be a beautiful night of guilt-free candy consumption.
Case in point: There is now a Caitlyn Jenner costume, based on her iconic Vanity Fair cover, one that transgender supporters say makes a mockery out of her choice to live as her true self
It is, of course, nothing new to mine current events for an edgy Halloween costume. You might recall last year's Sexy Ebola Nurse while the U.S. faced what it feared was an epidemic. And some make the argument that paying tribute to an inspiring public figure by dressing up as them for Halloween is actually an honor Read more...
More about Tv, Watercooler, Pics, Halloween Costume, and Caitlyn JennerFriday, August 21, 2015
#SocialSkim: The Future of Payments May Be Selfies, Plus 11 More Stories in This Week's Roundup
Summer's winding down--all the more reason to amp up your social strategy. See how MasterCard is testing selfies as a secure payment option, how LinkedIn plans to take over your office directory, how to win at livestreaming, and which brands get Reddit (and how they're using it). Read the full article at MarketingProfs
Four Tips for Marketing Live Events in the Era of SMAC
Four technologies are driving live-event marketering: social, mobile, analytics, and the Cloud (SMAC), providing new ways to know your fans, reach them at the right time via the right channel, and measure results to ensure you spend precious marketing dollars wisely. Read the full article at MarketingProfs
The 10 Most Expensive Paid Search Keywords
All of the 10 most expensive paid search keywords are related to mesothelioma, a cancerous tumor that is at the center of many asbestos-related lawsuits, according to a recent report from Adgooroo. Read the full article at MarketingProfs
Thursday, August 20, 2015
Why Vine Compilations are Taking Off on Facebook
Vine is the third most popular video platform in terms of views, but the micro-videos are also a huge hit on Facebook, as Vine aggregator pages upload the 6 second videos to their own fans.
Why Vine Compilations are Taking Off on Facebook
Vine is the third most popular video platform in terms of views, but the micro-videos are also a huge hit on Facebook, as Vine aggregator pages upload the 6 second videos to their own fans.
10 Ways to Convert More Customers Using Location
How can businesses use location to increase conversions and sales? Read the full article at MarketingProfs
The 10 Most Expensive Paid Search Keywords
All of the 10 most expensive paid search keywords are related to mesothelioma, a cancerous tumor that is at the center of many asbestos-related lawsuits, according to a recent report from Adgooroo. Read the full article at MarketingProfs
The Top Facebook Video Creators: July 2015 Rankings
Buzzfeed Video + BuzzFeed Food, Tastemade, and Cupcake Addiction were some of the most watched brands on Facebook for video content in July 2015. Take a look at the brand new Tubular Leaderboard for top Facebook creators for more information.
Top Vine Stars & Most-Watched Vine Creators: July 2015 Leaderboard
According to the latest online video ranking leaderboard from Tubular, the most-watched Vine creators for July 2015 include top Influencers Lele Pons, King Bach, Thomas Sanders, and Logan Paul.
Top Online Video Creators Across Social Platforms: July 2015 Leaderboard
According to the latest online video ranking leaderboards from Tubular, BuzzFeed, Taylor Swift, Baby Big Mouth, and the WWE were some of the top video creators across the big social video platforms in July 2015.
YouTube Creator Rankings Leaderboard - Most Popular YouTube Channels for July 2015
Videos uploaded to YouTube in July 2015 generated over 51.7 billion views, and gaming, sports, music, and children-focused channels were among those with the highest view counts. We take a look at the most-watched YouTube channels for last month.
Wednesday, August 19, 2015
Subway just removed a 'Jared's Pants Dance' game for kids from its website
Until Wednesday, the kids' subsidiary of Subway's website hosted a game called "Jared's Pants Dance" that let users catch sandwiches and snacks. The "net" was an oversized pair of pants belonging to Jared Fogle, the longtime Subway pitchman.
Federal prosecutors released documents on Wednesday accusing Fogle of engaging in sex acts with minors and receiving child pornography. The sandwich chain officially cut ties with him on Tuesday night ahead of the expected guilty plea.
That makes him — well, let's just say, not the ideal candidate for a kids' game involving pants. Read more...
More about Game, Child Pornography, Subway, Watercooler, and ConversationsAdorable toddler experiences rain for the first time, absolutely loves it
Rain may be a nuisance to adults, but for a toddler eager to experience everything and anything, it's quite a thrilling experience.
Although this little Harper has seen rain from the comfort of indoors, she'd never actually experienced playing in it. So when a summer rain shower rolled in, little Harper's dad took her right into the action, and judging by her reaction, she enjoyed every moment
YouTube Creator Rankings Leaderboard - Most Popular YouTube Channels for July 2015
Videos uploaded to YouTube in July 2015 generated over 51.7 billion views, and gaming, sports, music, and children-focused channels were among those with the highest view counts. We take a look at the most-watched YouTube channels for last month.
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