#SocialSkim: Peach Buzz.... All About the New Messaging App, Plus 10 More Stories in This Week's Roundup

What's Peach, and why's the world abuzz about it? You'll also find out who's rivaling Facebook in mobile video views, how Messenger's getting a serious boost, and score a handy guide to A/B testing (and how social can help). Read the full article at MarketingProfs