A recent report states that advertising executives favor Facebook over YouTube when it comes to ad spend. But agencies and brands need to pay very close attention to metrics beyond views if they want to evaluate video advertising on any platform or app.
Tuesday, April 28, 2015
Why Are Advertising Executives Rooting for Facebook Video Ads?
A recent report states that advertising executives favor Facebook over YouTube when it comes to ad spend. But agencies and brands need to pay very close attention to metrics beyond views if they want to evaluate video advertising on any platform or app.
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