Not every brand or creator can produce high quality video using the latest equipment and editing software. But, if you deliberately build a low-tech approach into your video creation and marketing strategy, and set expectations low from the start, you could just win over your target audience.
Tuesday, June 30, 2015
How Setting the Video Production Bar Low Can Lead to Higher Viewer Engagement
Not every brand or creator can produce high quality video using the latest equipment and editing software. But, if you deliberately build a low-tech approach into your video creation and marketing strategy, and set expectations low from the start, you could just win over your target audience.
Monday, June 29, 2015
Simple and Effective Tools for Social Media Automation
Not getting enough traffic to your blog? It could be suffering from Lonely Blog Syndrome! We have the cure here: http://t.co/5mpLGRfayZ
— Laura Roeder (@lkr) June 27, 2015
Social Toolkit 33: Meet Edgar, with Laura Roeder. Check out the full podcast below or download it on Stitcher, iTunes, or Soundcloud to listen later.
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This week we sat down with Laura Roeder, founder of Edgar, a new social media automation tool designed to prevent updates from going to waste, as well as, founder of LKR Social Media. Laura chats with the guys about Intercom, Confluence, Trello, the benefits and features of Edgar, Mailchimp, and the art of email automation.
- App of the Week: Phind, a new mobile technology that identifies an image of any place (landmark, attraction, statue, business, etc.) taken by a user and provides relevant information aggregated from the top service providers (such as Foursquare, Yelp, Wikipedia, Factual, etc.).
- Intercom is helping Edgar create a seamless account set up within the app itself
- How she is using Intercom to guide new users of their app to become active customers through automated email and in-app messages
- A simple automation tool to effectively assist users
- Using Confluence and Trello to stay organized and productive with a fully remote team
- The top use of Confluence for the Edgar team
- How they use the two apps in conjunction
- Edgar, the tool designed to prevent updates from going to waste
- The benefits of using Edgar…hint: We love how effective the app is!
- Uploading content to Edgar
- Who is Edgar for?
- Mailchimp effectively automated
- A smart use of Mailchimp to attract new users of Edgar
- Frequency of Email campaigns
- Follow up sequence for leads vs. customers
- What’s working for Edgar to generate new leads
Listen to Social Toolkit, Episode 33: Where we chat about the social scheduling service, Meet Edgar, with Laura Roeder. Download it on Stitcher, iTunes, or Soundcloud to listen later.
Targeting 1 billion people, Facebook to open its first African office
The battle for Internet users in Africa has just stepped up a notch.
With 120 million people across Africa using Facebook in 2015 — a jump of 20 million from September 2014 — the company has decided to double down and open its first office on the continent. With a population of around 1 billion and growing, Africa has a lot of potential users to offer Internet companies that can get their strategy right.
Running out of Johannesburg, South Africa, the office will be headed by marketing industry veteran, Nunu Ntshingila. There are plans to hire an initial 25 employees, according to Re/code.
More about Google, Facebook, Africa, Business, and WorldMarketers' Favorite SEO Tactics and Metrics
Marketers say creating relevant content is the most effective search engine optimization tactic they employ, according to a recent report from Ascend2. Read the full article at MarketingProfs
VICE News: Using Social Video to Target and Engage Millennials
VICE has become one of the world’s leading go-to news and current affairs resources for under 34 year olds. How? By bringing back good old-fashioned journalism in the digital video age.
VICE News: Using Social Video to Target and Engage Millennials
VICE has become one of the world’s leading go-to news and current affairs resources for under 34 year olds. How? By bringing back good old-fashioned journalism in the digital video age.
Texas Attorney General says county clerks can refuse same-sex marriages
Texas is doubling down on the fight against Friday's ruling by the Supreme Court legalizing gay marriage. On Sunday, state attorney general Ken Paxton issued a statement calling the SCOTUS ruling "lawless" and declaring that county clerks could refuse to issue marriage licenses to same-sex couples, citing religious objections.
The religious liberties of TX public officials remain constitutionally protected after #ObergefellvHodges: https://t.co/RFZBXOq30G #txlege
— Ken Paxton (@KenPaxtonTX) June 28, 2015
In the statement, Paxton says: Read more...
More about Texas, Same Sex Marriage, Us World, Politics, and Greg AbbottTunisia launches manhunt for attack accomplices, British death toll expected to rise
The student who massacred holidaymakers on a Tunisian beach and at a swank resort hotel acted alone during the attack, but had accomplices who supported him beforehand, an Interior Ministry official said Sunday.
Police were searching nationwide for more suspects after the slaughter of at least 38 people in Sousse on Friday, in Tunisia's deadliest ever such attack. The attacker's father and three roommates were detained and being questioned in the capital, Tunis, Interior Ministry spokesman Mohamed Ali Aroui told The Associated Press.
More about Tunisia, Us World, Terror Attack, Sousse, and Seifeddine RezguiJob hunting? 170+ openings in New York, San Francisco, L.A. and more
Are you looking for a new career? The Mashable Job Board is the ideal place to search for your next big move. More than 3,000 employers in tech and digital have posted on our board, and they're looking to fill positions from Mashable's community.
Twice a week, we highlight five recently posted openings. Check out some of this week's newest, below, and be sure to read our Job Search Series for valuable career tips.
Position: Data Analyst - Marketing
Company: StyleSeat
Location: San Francisco, California
More about Communications, Social Media, Job Board, Business, and JobsStyleSeat is the leading marketplace & platform for service providers in the $78 billion beauty and wellness industry. We're continuing to experience hyper growth, and have processed over a billion dollars worth of transactions since being founded. Consumer-facing StyleSeat.com and the StyleSeat Apps are fast becoming the OpenTable/standard for beauty & wellness appointments. We're well funded by blue chip investors, including: Founders Fund, Lowercase Capital, 500Startups, Lightspeed, Ashton Kutcher, Sophia Bush and the founders of Uber and Path. StyleSeat’s environment is highly agile and fast-paced, but also balanced and highly collaborative. Read more...
New York parties hard for pride parade and SCOTUS decision
The annual NYC pride parade is known to be a big affair, but this year supporters had even more to celebrate with the Supreme Court's recent decision to legalize gay marriage across the country
Watch scenes from the event in our video above.
Drone delivers abortion meds in Poland to protest law
A pro-choice group called Women on Waves flew a small drone across a border river from Germany to Poland on Saturday to deliver abortion medication to women there, where abortions are severely restricted by Polish law
The drop was successful, according to the group. Two women took the abortion-inducing pills, which the group said were prescribed by doctors in a press release distributed online
You can watch video from the drone flight, below
The flight over the River Oder from the German town of Frankfurt an der Oder into the Polish town of Slubice only lasted around 60 seconds. Prior to the launch, a group of people gathered on the Polish side of the river bank to grab the medication once the drone landed Read more...
More about Germany, Dutch, Us World, Abortion, and DroneSecond New York prison escapee caught, in critical condition
Updated Sunday, June 28 at 7:45 PM PT
David Sweat, one of two inmates who escaped from an upstate New York prison several weeks ago, was caught on Sunday. The other inmate, Richard Matt, was shot and killed by officials on Friday.
In a statement, New York State Police confirmed Sweat's capture.
Pic of the year: David Sweat is taken into custodypic.twitter.com/W7uZhKynCg
— Jimmy Vielkind (@JimmyVielkind) June 29, 2015
New York governor Andrew Cuomo opened an evening press conference by saying, "We are here with good news... the nightmare is over." He added, "This is the first escape in 100 years and if you were writing a movie plot, they would say this was overdone." Sweat, he said, was captured just a mile and a half from the Canadian border by New York State Police Sgt. Jay Cook Read more...
More about Us World, Us, David Sweat, Richard Matt, and Prison Escape5 things you need to know about Greece's financial meltdown
Greece said it will close its banks on Monday after a wild weekend in which worried Greeks lined up at ATMs to withdraw their savings, and European banks said they would not extend the country's economic bailout past Tuesday
At stake over the next few days are two major things: the survival of Greece's economy, which is on the edge of a meltdown if its bailout ends, and Greece's presence in the European Union, which is pushing the country to accept more stringent financial policies if it wants to stay in the group
The main questions are: Will Greece default on its debt, and if it does, will it be forced to leave the euro? Read more...
More about Bailout, Greece, and BusinessGlastonbury's quiet side: The little rainbow village of industrious hippies
PILTON, England — Glastonbury Festival has taken over the west country for several days, with Kanye West's controversial, heckled headline set and Florence and the Machine stepping in for Foo Fighters providing two of the biggest talking points.
Away from the Pyramid Stage, though, various versions of Glasto have been unfolding for the site's thousands of inhabitants
At night, a surreal and twisted spectacle takes place in the south east corner, and during the day, in the Green Fields regions, a group of hippies, craftsmen and dreamers have created a temporary utopia for visitors. Read more...
More about Uk, Glastonbury, Lifestyle, Travel Leisure, and Glastonbury Festival
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