The battle for Internet users in Africa has just stepped up a notch.
With 120 million people across Africa using Facebook in 2015 — a jump of 20 million from September 2014 — the company has decided to double down and open its first office on the continent. With a population of around 1 billion and growing, Africa has a lot of potential users to offer Internet companies that can get their strategy right.
Running out of Johannesburg, South Africa, the office will be headed by marketing industry veteran, Nunu Ntshingila. There are plans to hire an initial 25 employees, according to Re/code.
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