Friday, July 3, 2015

How Expedia Tapped into the Emotional Power of the Travel Video [Case Study]

How Expedia Tapped into the Emotional Power of the Travel Video [Case Study]Video is undoubtedly one of the most effective marketing vehicles for the travel industry. As part of its successful 'Find Yours' campaign, Expedia leveraged both user-generated and professionally-produced video content to communicate the emotional journey that travel can unlock.

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