The People for the Ethical Treatment of Animals' (PETA) latest campaign against the wool industry has provoked an online backlash from Australian farmers.
The animal rights group posted a graphic image on Facebook last week that shows California-based, Australian-born musician, Jona Weinhofen, holding a shorn, bloodied sheep, with the caption: "here's the rest of your wool coat".
The post attracted hundreds of commenters, many of whom said the image was sensationalised and that sheep shearing was not cruel.
Image: PETA Read more...
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