Thursday, June 18, 2015

GE: Harnessing the Power of YouTube Creators to Tell Its Story [Case Study]

GE: Harnessing the Power of YouTube Creators to Tell Its Story [Case Study]Video plays a critical role in General Electric's mission to attract new audiences. The brand has collaborated with a number of influential YouTube creators, as well as one of the biggest MCNs, Fullscreen, to find new ways to tell its story.

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