Wednesday, June 17, 2015

How Gap became fashion's 'basic bitch'

Gap
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"Basic" used to be a compliment in fashion, a paean to timelessness; now it's an insult, a derision of a bald lack of imagination. Gap had basics when that was what everyone wanted, and now the struggling retailer is basic in the worst, Kate-Moss-deriding sense

The once-cool retailer, which bloomed in the 1980s and 1990s with covetable t-shirts and no-fuss khakis, said it would close 175 of its warehouse-like stores in favor of a more boutique-y approach. How is it that the once great American heritage brand recently announced it would not only close a lot of its stores but also eliminate 250 corporate jobs as part of "fleet management"? Read more...

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