![How Expedia Tapped into the Emotional Power of the Travel Video [Case Study] How Expedia Tapped into the Emotional Power of the Travel Video [Case Study]](https://lh3.googleusercontent.com/blogger_img_proxy/AEn0k_t8ld4tqMYxwLjwLb6PV9UhWHcMBedHPVjfISwJMmjObdCgz1W2Wj9XcyVxY4tlAOjbjz0TMn-Lc_x56iIe-1l_MGh1_nml9kxHKcDfnG1xTjHhRGYRjzmqdVVOsEezVUwG1jy3ibTFL6fCzhpViyXG5PrMG7RNpat_rVSjgNr1LQ=s0-d)
Video is undoubtedly one of the most effective marketing vehicles for the travel industry. As part of its successful 'Find Yours' campaign, Expedia leveraged both user-generated and professionally-produced video content to communicate the emotional journey that travel can unlock.
No comments:
Post a Comment