![How Expedia Tapped into the Emotional Power of the Travel Video [Case Study] How Expedia Tapped into the Emotional Power of the Travel Video [Case Study]](https://lh3.googleusercontent.com/blogger_img_proxy/AEn0k_suidVWpmnCD2NWRVAYGvPa180Bwz9EBX0ByTjoiXDENIzRBrDgx3ChbCeeX45wvaiU4tmOx_LFGwmSTPXocHVUrR4A1dHp6A1MvMUmfR6oqTB4X7JJqSrjZa4TqitmP8zAmCRwFSj3YYu8iukxxsLI1g8O_pXYXFBRQY-I-FS_WA=s0-d)
Video is undoubtedly one of the most effective marketing vehicles for the travel industry. As part of its successful 'Find Yours' campaign, Expedia leveraged both user-generated and professionally-produced video content to communicate the emotional journey that travel can unlock.
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