![How Expedia Tapped into the Emotional Power of the Travel Video [Case Study]](https://lh3.googleusercontent.com/blogger_img_proxy/AEn0k_tb0TvBxLjsvxEBKWZoLK_ImkropiFeXDpoL-ch4_VWTC23s9p-g0OIFbpT8F8311TxjGh0njNAirBaI5T98cAOCMpAAf6R5NlX_o9lxU94AZVCYQwPRIyVfMV_Gp5DAwTy2mRi2bAQ2veiAre_B6MUir5E5M2QnRM98fXnE8ED0Q=s0-d "How Expedia Tapped into the Emotional Power of the Travel Video [Case Study]")
Video is undoubtedly one of the most effective marketing vehicles for the travel industry. As part of its successful 'Find Yours' campaign, Expedia leveraged both user-generated and professionally-produced video content to communicate the emotional journey that travel can unlock.
Friday, July 3, 2015
How Expedia Tapped into the Emotional Power of the Travel Video [Case Study]
Video is undoubtedly one of the most effective marketing vehicles for the travel industry. As part of its successful 'Find Yours' campaign, Expedia leveraged both user-generated and professionally-produced video content to communicate the emotional journey that travel can unlock.
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