![How Expedia Tapped into the Emotional Power of the Travel Video [Case Study]](https://lh3.googleusercontent.com/blogger_img_proxy/AEn0k_uBSLW84SEqof70MZZOEB4v8nlSg9mwPCxJCGU7OCmnfSCZshyIgv2pbxp82X2ZJ_HhnnVg-mXF-f7QO1gqUhTxzNqLxYDYlHSvaRZiHSX7eAuRfuqqTp11TIYkZpIxGO5oZjZn1mf-U8_pWiMGksa6cAG-_ytuO3XcSIP236jgKw=s0-d "How Expedia Tapped into the Emotional Power of the Travel Video [Case Study]")
Video is undoubtedly one of the most effective marketing vehicles for the travel industry. As part of its successful 'Find Yours' campaign, Expedia leveraged both user-generated and professionally-produced video content to communicate the emotional journey that travel can unlock.
Friday, July 3, 2015
How Expedia Tapped into the Emotional Power of the Travel Video [Case Study]
Video is undoubtedly one of the most effective marketing vehicles for the travel industry. As part of its successful 'Find Yours' campaign, Expedia leveraged both user-generated and professionally-produced video content to communicate the emotional journey that travel can unlock.
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