![How Expedia Tapped into the Emotional Power of the Travel Video [Case Study]](https://lh3.googleusercontent.com/blogger_img_proxy/AEn0k_thX2YdW5J9K1ZkVTBojmL6bln4BVINVR5k37ZqL5X5ZBs68eC6JQWR74BaVLfpE-ljp8MIW0WfJLYuGcozs-fTpVbWEdy4DvGbF3amSYdnC4ahOehMqAR72CX8fFSxsR0xaRzQwCZ2uUtcjYuEyzHxDdUIDiUqyhArTo9kY_1SdA=s0-d "How Expedia Tapped into the Emotional Power of the Travel Video [Case Study]")
Video is undoubtedly one of the most effective marketing vehicles for the travel industry. As part of its successful 'Find Yours' campaign, Expedia leveraged both user-generated and professionally-produced video content to communicate the emotional journey that travel can unlock.
Friday, July 3, 2015
How Expedia Tapped into the Emotional Power of the Travel Video [Case Study]
Video is undoubtedly one of the most effective marketing vehicles for the travel industry. As part of its successful 'Find Yours' campaign, Expedia leveraged both user-generated and professionally-produced video content to communicate the emotional journey that travel can unlock.
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