![How-to Videos: 1 in 3 Will Purchase a Product After Watching a Tutorial [Study]](http://ipcmz1jjy9s29h4r41bi0uf1.wpengine.netdna-cdn.com/wp-content/uploads/2015/05/how-to-videos-on-youtube-200x133.jpg "How-to Videos: 1 in 3 Will Purchase a Product After Watching a Tutorial [Study]")
Searches for "how-to" do something on YouTube are growing 70% year-on-year. Around 1 in 3 millennials confirm that they will go on to purchase a product as a direct result of watching a tutorial that features it, with beauty and DIY being two of the most searched-for "how-to" subjects.
Wednesday, May 13, 2015
How-to Videos: 1 in 3 Will Purchase a Product After Watching a Tutorial [Study]
Searches for "how-to" do something on YouTube are growing 70% year-on-year. Around 1 in 3 millennials confirm that they will go on to purchase a product as a direct result of watching a tutorial that features it, with beauty and DIY being two of the most searched-for "how-to" subjects.
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